Colgate Plamolive

  • Colgate

    products. The second one is the bargaining power of input and output markets; made up of the powers of buyers and suppliers. Together these five forces can help predict the industry’s profitability and be able to classify the important factors of Colgate- Palmolive. Within the five forces there is a high and low end that must be applied to each of the forces to determine the volatility and to what extent each force affects a firm within the industry. These five forces help an investor understand

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  • Colgate Palmolive Case Study

    1.0 Introduction Colgate- Palmolive is one of the leading consumer product organizations that have been dealing its products in worldwide. Colgate- Palmolive is an America based company and has many branches all over the world. One of the branches is located in Malaysia. Colgate- Palmolive (M) Sdn Bhd focusing their product segment on toothpaste and toothbrush. Both products are very competitive presently in Malaysia market. At the present, Colgate is implementing Activity-Based Costing (ABC) method

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  • Colgate

    going to write about Colgate. The full name of its brand is Colgate-Palmolive. Colgate is in the list of New Zealand`s 10 most trusted brands. Colgate-Palmolive is an American multinational brand and it produce household, health care and personal product like toothpastes, toothbrushes, soaps, detergents etc. In 1806, William Colgate started a soap and candle factory in New York City on own name “William Colgate & company”. In 1857

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  • Global Adventures of Colgate Palmolive

    Global Adventures of Colgate Palmolive Today there are many firms whose products are widely known and are available in many countries all over the world, but international marketing is not a simple activity that can be successfully applied by very firm. First, to achieve success in international marketing activities, a company should consider economic, social and cultural facts about the countries which the firm plans to expand its activities to. These facts are extremely important because they

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  • Colgate

    colgate Executive Summary The Colgate-Palmolive company is acknowledged as the world’s leader in personal care. This report analyse the Colgate’s current situation in order to give recommendations on their actual toothpaste product line. The report is divided into two parts. The first parts will analysis the current situation of Colgate. On the basis of a Swot analyse the strengths, weaknesses, opportunities, and threats of the company as well as of Colgate’s toothpaste product line will be analysed

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  • Colgate Marketing

    Colgate is famous for having a long history of strong relationship with its retail trade partners. This Company delights consumers around there world with a an array of Oral Care, Home Care, Personal Care, and Pet Nutrition products. Small stores around the world are just important to Colgate as large ones. Behind the success of Colgate’s brands are carefully developed business and marketing strategies. Based on consumer and shopper insights, the Company works closely with local merchandisers and

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  • Colgate

    Executive Summary Colgate Palmolive is a well-reputed company with a large series of its well-known products having different varieties in terms of flavour. Colgate Palmolive is the world leader in oral care industry. They cater the need of different segments by offering innovative products. The main objectives of this study is to analyse the existing channel strategies, physical distribution, sales force design and marketing strategies of Colgate Palmolive in India and recommend the

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  • Colgate Palmolive

    Due Diligence Performed by Omar Fahmy : Company Overview Colgate Palmolive was incorporated 1806 in New York City by soap and candle maker William Colgate. Colgate now is a leading multinational firm, operating in 200 countries and territories, within the personal, oral & home care and pet nutrition industry. It is headquartered in Midtown Manhattan and it employs 38,600 people. Colgate is traded in the New York Stock Exchange with “CL” as its ticker symbol and is a component of the

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  • Asd Colgate

    established, Colgate-Palmolive has introduced a broad variety of toothbrushes and toothpaste meant to serve consumers with a variety of different oral health problems and priorities. Today, they continue to introduce new and improved products to the market that they hope will target many different consumer's needs. Their market can be segmented in four different ways. Geographic Geographic segmentation is done on the basis of region, population factor, urban, or climactic conditions. Colgate currently

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  • Colgate 2012 Report

    Growing In A Fast-Changing World Colgate-Palmolive Company Growing In A Fast-Changing World Colgate’s sharp focus on its proven global strategies is fueling growth in today’s fastchanging global marketplace. This focus, supported by Colgate’s global values of Caring, Continuous Improvement and Global Teamwork, has enabled the Company to improve and adapt with speed and insight. In 2012, Colgate delivered another year of strong results despite volatile currencies and challenging macroeconomic

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  • Colgate

    welcome you to the world of Colgate- Palmolive. The small soap and candle business that William Colgate began in New York City early in the 19th century is now, more than 200 years later, a truly global company serving hundreds of millions of consumers worldwide. Our 200-year history reflects the strength and innovation that Colgate people have used to constantly transform our Company and identify new opportunities. With global brands sold in over 200 countries; Colgate, Mennen, Palmolive, Ajax,

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  • Colgate

    Colgate Palmolive - General Description Colgate-Palmolive is one of the leading consumer product companies in the world. It offers products in many categories including oral care, personal care, household surface, and fabric care, and pet nutrition. Colgate-Palmolive has market leadership around the world, primarily operating in North America, Latin America, Europe, and Greater Asia/Africa. The company has headquarters in New York,

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  • Colgate

    The Marketing Mix - Colgate Herbal White Toothpaste The Product Product variety - Colgate Herbal White is part of the range of toothpastes offered by Colgate Palmolive in India, which is led by Its flagship brand Colgate Dental Cream (CDC). The brand was launched in 2001 and is essentially targeted at traditional consumers who seek natural ingredients (such as in semi-urban and rural towns) Quality – Being a popular segment product and an offering by Colgate-Palmolive quality parameters

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  • Colgate-Palmolive

    MARKET SHARES IN DIFFERENT SEGMENTS CONTENTS 2 7 6 5 4 3 Colgate-Palmolive (India) Ltd is engaged in the personal care business, which includes oral care. The oral care products manufactured by the company include toothpastes, toothbrushes, toothpowder, whitening products and mouthwash. The personal care products manufactured by the company include body wash, liquid hand wash, shave preps, skin care and hair care. Colgate-Palmolive (India) Ltd was incorporated in the year 1937. In the year

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  • Colgate Soft and Shiny

    1. Case Background Colgate –Palmolive (Malaysia) a subsidiary company of Colgate-Palmolive Company USA in 1960 as manufacturing company of a tooth-paste. The parent company based in New York was originally manufacturer of soap and detergent products. After 1987, the company product range focusing on the oral, household, toiletries and personal cares products. The company also active in research and development of producing new product ranges. The company is targeting into cosmetic and medicated market

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  • Colgate-Palmolive Company

    accounting process. Colgate-Palmolive Company An article from the CPA Journal comments on the affects of stretching out payments to vendors in order to embellish operating cash flow (Siegel, 2006). Siegel makes mention of the fact that investors and analyst may mistake the relaxed payment terms as a sign of continued growth since operating cash flow is inflated. In reality, vendors may not tolerate the slow payables for a long period before tightening payment terms. In the case of Colgate-Palmolive, a

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  • Colgate Case

    Colgate-Palmolive (CP) operates in a highly competitive market with substantial new product activity. After three years of development, CP has a new toothbrush that is ready to be delivered to consumers. Their main challenge is deciding how to position this product, which they have tentatively named Colgate Precision. One major business issue is that CP developed this product before identifying the target consumer segment it will benefit. According to CP’s research, consumers fall into one of three

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  • Colgate Supply

    COLGATE-PALMOLIVE (INDIA) LIMITED Background Colgate-Palmolive India Ltd (CPIL) is a 51 per cent subsidiary of Colgate-Palmolive Company (CPC), USA. CPC’s main business is manufacturing and marketing of oral care products, toilet soap, and shaving products. With an employee strength of 1130, CPIL has grown to a US$ 230 million company with a wide distribution network in India. Colgate is a household name in India with one out of two consumers using Colgate toothpaste. Colgate has maintained its

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  • Colgate-Palmolive

    Company profile Colgate –Palmolive is a well-known brand that served more than a billion of people all around the world in different country. This company is founded in 1806 and the founder is known as William Colgate. For now, Colgate is running in a multinational consumer products company that focused on the production, distribution and provision of household, health and personal care products. Meanwhile, the mission and goals of Colgate is by reducing total delivered cost, extending technology

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  • Distribution Strategy of Colgate

    Product strategies Colgate has been known to promote their products on a much more enhanced level compared to its contenders and this has been shown in their dedication and hard work since the early 19th century when they first advertised their soap and candle products on the New York newspaper. Similarly, the launch of the Optic White series by Colgate was no different. Optic White is widely regarded as one of Colgate’s greatest successes of the last ten years and the brand has extended into mouthwash

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  • Colgate Research

    Result Update July 26, 2014 Rating matrix Rating Target Target Period Potential Upside : : : : Hold | 1672 12 months 2% Colgate-Palmolive India (COLPAL) Volumes slow but dominance prevails!!! | 1632 What’s changed? Target EPS FY15E EPS FY16E Rating Unchanged Changed from |41.6 to |41.7 Changed from |47.8 to |47.9 Unchanged Quarterly performance Sales EBITDA EBITDA (%) PAT Q1FY15 950.6 193.7 20.2 134.9 Q1FY14 YoY (%) 844.6 12.6 165.3 17.2 19.2 101 bps 185.2 -27.2 Q4FY14 QoQ (%) 920

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  • Colgate-Palmolive

    Colgate-Palmolive Colgate-Palmolive is a multinational; consumer-products based company that focuses on household, health and personal products, specifically things like soap, detergent, toothpaste, and toothbrushes. Colgate-Palmolive also produces veterinary products under its line called “Hill’s.”1 The history of the Colgate firm dates all the way back to 1806, but their first real success came many years later. In 1873, Colgate introduced its first toothpaste, which was originally sold in jars

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  • Colgate

    Colgate Mission Statement: * At Colgate we are committed to improve the quality of life around the globe through quality products while valuing the differences among our large customer base, shareholders, suppliers and employees List five priorities that reflect the Colgate values * Promoting Healthier Lives * Contributing to the Communities Where We Live and Work * Delivering Products That Delight Consumers and Respect Our Planet * Making Every Drop of Water Count *

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  • Colgate Customer Demographics

    Colgate Presentation What are the customer demographics? Demographic segmentation is the splitting up of the market in to smaller portions or groups according to age, income, gender, occupation, education, religion and social class. Colgate’s target group for toothpaste is very broad. That’s because most of the people need their product. They segmentate mostly on age differences. They have products for Older people adults and younger people. The group of younger people they divide in the categories

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  • Colgate Palmolive Case

    COLGATE-PALMOLIVE COMPANY: THE PRECISION TOOTHBRUSH MARKETING MANAGEMENT (MKT 6301/SYSM 6318) SPRING 2014 - CASE ANALYSIS REPORT 2/25/2014 Submitted by:- Ellen Hsieh Junai Kang Gopichand Movva Yasemin Polat Iqra Sawani Vivek Siva Iyer PROBLEM STATEMENT Colgate-Palmolive (CP) was preparing to launch the Precision toothbrush early in 1993. CP developed the Precision toothbrush with three different brush lengths and orientations to

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  • Colgate Palmolive

    COLGATE-PALMOLIVE (INDIA) LIMITED Background Colgate-Palmolive India Ltd (CPIL) is a 51 per cent subsidiary of Colgate-Palmolive Company (CPC), USA. CPC’s main business is manufacturing and marketing of oral care products, toilet soap, and shaving products. With an employee strength of 1130, CPIL has grown to a US$ 230 million company with a wide distribution network in India. Colgate is a household name in India with one out of two consumers using Colgate toothpaste. Colgate has maintained its

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  • Colgate-Pamolive Case Study

    head: Colgate-Palmolive Case Study – Product and Pricing Strategy 1 Colgate-Palmolive Case Study – Product and Pricing Strategy Paper Lydia Hines Indiana Wesleyan University August 25th 2013 2 Colgate-Palmolive

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  • Colgate Project

    sense, and many of them end up working abroad; what they learn complements the lessons being taught in multiple mentoring initiatives and 10-plus leadership programs.” Colgate-Palmolive’s HR team takes care of hiring and retaining employees as well as designing and supporting training programs. Its primary goal is making Colgate the Best Place to Work. To achieve it the team works with employees to ensure they own the skills, the resources, and the leadership abilities necessary to reach their full

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  • Colgate Palmolive

    Colgate Palmolive (CP), an extremely respected player in the U.S. Oral Care market, has spent several years developing a toothbrush that is technologically superior to all competitors presently available. However, the question remains as to whether CP should launch this toothbrush as a niche product or a mainstream brand. After considering many different variables, including a Profit and Loss forecast for both scenarios, we recommend that CP launch the Precision Toothbrush as a niche product.

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  • Colgate

    and science of Sales in Colgate-Palmolive from an experienced District Manager. Learning : You will learn about the Colgate-Palmolive Sales systems - Distribution network, Stockist management, Sales force management, In-store execution, Customer marketing programs and gain in-depth knowledge of how to leverage technology in sales. back to top MARKETING Duration: 3 months Nature of Project: To give exposure to different disciplines within marketing as practised by Colgate-Palmolive and help appreciate

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  • Marketing Project of Colgate


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  • Colgate

    colgate Meg Carey Max Jayapaul Julie Longmuir Kate Lynch Rani Marom Liz Sansone Marketing 9703 Dr. Chattalas Colgate-Palmolive Case Analysis April 10, 2002 COLGATE-PALMOLIVE COMPANY: THE PRECISION TOOTHBRUSH SWOT Strengths ColgateColgate-Palmolive is recognized as the world’s leader in personal care sales which included oral hygiene products like toothbrushes and toothpastes. In 1991

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  • Colgate Swot

    As a Company that strives to be the best truly global consumer products company, we are committed to doing business with integrity and respect for all people and for the world around us ("Profile of Colgate-Palmolive," 2011). Strengths Product Diversification Colgate-Palmolive is a diversified company with products in many categories including oral care, personal care, home care and pet nutrition (Quelch, & Laidler, 1993). The diversified product portfolio serves as a strength as it minimizes

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  • Colgate

    WS5 Paper This paper will evaluation the distribution strategy for Colgate-Palmolive Oral Care market. According to the case study, Colgate-Palmolive (CP) held forty-three percent of the world’s toothpaste market and sixteen percent of the toothbrush market in 1991. That same year the worldwide sales of CP oral care products increased by twelve percent by 1.3 billion (twenty-two percent of total sales). $243 million was invested to upgrade 25 of CP’s 91 manufacturing plants; introduce 275 new

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  • Colgate

    dimension are more relevant for Colgate because the respondents feel that the brand is suitable for cleaning and maintaining teeth and the benefits highlighted by the brand such as white and strong teeth are based on facts. While sincere and wholesome—are not applicable to Colgate because the brand is not fair and just and its usage does not give physical and mental satisfaction. Exciting Dimension:-cool, contemporary, and imaginative—are not applicable to Colgate brand because the respondents

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  • Colgate

    ON COLGATE Submitted To:- Submitted By:- Shweta Miglani Priyanka Gulati Anu Ahuja Colgate (sub-brand of Colgate-Palmolive) is an oral hygiene product line of toothpastes, toothbrushes, mouthwashes and dental floss. Colgate toothpaste was first

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  • Colgate Case Study

    1. Colgate should spend the $3 million in retailer support and also social media campaigns. They should not invest in the discounting of their product in the retailers but focus more on merchandising locations. Give the stores more incentives to place Colgate products at better eye-line viewpoints and even gondola shelves. I believe it is worth it to pay the slotting and listing fees for the better locations because customers who are loyal to the Colgate brand will buy the product regardless of

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  • Mst on Colgate

    ayurvedh practitioners. With the entry of Colgate in Indian marketplace the awareness about Oral care and the importance of oral  care. In recent years the Industry has shown impressive growth rate of 18.6% (this growth is calculated in terms of value growth in Rs.     ). The growth in the Urban market has been largely by the Gel Segment. Presently, a large chunk of the Market is still held by Colgate. The major players in the toothpaste Industry being Colgate Palmolive and Hindustan Lever Limited and

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  • Colgate

    Description 5) Executive summary 6) Situation analysis 7) Product mix 8) Target markets 9) Marketing strategies 10) Distribution Introduction The world's oldest-known formula for toothpaste, used more than 1,500 years before Colgate began marketing the first commercial brand in 1873, has been discovered on a piece of dusty papyrus in the basement of a Viennese museum. In faded black ink made of soot and gum Arabic mixed with water, an ancient Egyptian scribe has carefully

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  • Colgate

    Strength Colgate-Palmolive is recognized as the world’s leader in personal care sales which included oral hygiene products like toothbrushes and toothpastes. In 1991, its sales topped at $6 billion and profits at $2.76 billion as it cornered 43% of the world’s toothpaste market and 16% of the world’s toothbrush market. Colgate-Palmolive’s positioning strategy for its toothbrush line in food stores has aided in capturing heir current dominant market share. Its in-store displays, combining toothbrushes

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  • Colgate-Palmolive

    In middle 1992 Colgate-palmolive (CP) introduced a new toothbrush model ,called Precision, and it was expected to be announced during 1993.Susan Steinberg ,Precision product manager, had now the dilemma how to position,brand and communicate their new product.Would it be a niche,super-premium product or would it be a mainstream professional product?Would the name of the new toothbrush follow standard naming conventions or would they make a revolution and call it “Precision by colgate”?Should the company

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  • Colgate

    August 1992, Colgate-Palmolive (CP) launched a new toothbrush in the United States, and named Colgate Precision. In order to maximize the profit and meet the consumer demand, CP could introduce the toothbrush as a niche, super-premium or a mainstream, professional product. In 1991, CP was a global leader in household and personal care products with sales of $6.06 billion and a gross profit of $2.76 billion. In 1992, there were three dominated player in toothbrush market which were: Colgate-Palmolive

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  • Colgate-Palmolive’s

    1 What changes are occurring in the toothbrush category? Assess Colgate-Palmolive’s competitive position. In 1991 ,The U.S. Oral Care market was $2.9 billion in retail sales and had grown at annual rate of 6.1% since 1986.Dollar sales of toothbrushes had grown at an average rate of 9.3% per annum since 1987.All of this shows that toothbrush market is very big so all of these toothbrush company try to offer various type of toothbrush to meet customer requirement. Then the toothbrush companies

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  • Colgate

    Colgate: Global Strategies, Local Strength 2010 Annual Report Colgate: Global Strategies, Local Strength Succeeding With Consumers, The Profession And Our Customers u Innovating Everywhere u Effectiveness And Efficiency In Everything u Strengthening Leadership Worldwide u Colgate-Palmolive Company is a $15.6 billion global company serving people in more than 200 countries and territories with consumer products that make lives healthier and more enjoyable. The Company focuses on strong global

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  • Colgate Companys

    COLGATE'S COMPANY Colgate was as a result of research made by William Dutch back in 1806, in New York City. He began with soap, a candle and a starch. Since then, Colgate has led to evolvement of many other products in the market such as, Colgate soap, perfumes, tooth brushes and toothpastes. This has also led the establishment of Colgate dental cream. Initially Colgate was one group but eventually happened to break into different companies, which includes; Colgate Palmolive company, oral and

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  • Colgate Sap Usage

    Colgate-Palmolive CreatiNg a glObal SuPPly CHaiN the Colgate-Palmolive Company sells oral care, personal care, home care, and pet nutrition products in over 200 countries and territories. Since implementing its first SaP® solution in 1994, Colgate has significantly improved global visibility for its supply chain management processes, automated many of these processes, improved supply chain decision making, increased the speed to market for its products, and reduced costs. SAP Business Transformation

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  • Segmentation in Colgate Palmolive

    Colgate Segmentation Strategy In: Business and Management Colgate Segmentation Strategy Colgate-Palmolive's Segmentation Strategy Since the company was established, Colgate-Palmolive has introduced a broad variety of toothbrushes and toothpaste meant to serve consumers with a variety of different oral health problems and priorities. Today, they continue to introduce new and improved products to the market that they hope will target many different consumer's needs. Their market can be segmented

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  • Colgate Strategic Analysis

    continuous improvement and global teamwork” (Colgate Annual Report, 2010). Colgate works hard to ensure their leaders are thoroughly educated in terms of managing with respect, creating clear communication channels, and setting proactive goals for themselves that are in line with the company’s goals. Colgate’s leaders are also expected to give back to their communities by volunteering and participating in local charitable initiatives and events. Many Colgate employees routinely immerse themselves in

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  • Colgate

    EXECUTIVE SUMMARY Colgate Palmolive Company once is a minor candle and soap processor but the company have grown to a powerful consumer products on earth due the aggressive acquisition of other firms. William Colgate, a 23 years old English who has migrated to America in the year of 1806 was the founder of the company and so at last has joined with Francis Smith to form the company and renamed it as Smith and Colgate. At last, they have combined with the Palmolive company and so now has renamed

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  • Colgate

    11.6 months, respectively. In case of high-premium toothbrushes such as Oral-B Indicator, Reach Advanced Design, and Private Label, their market share had increased continuously. Segmentation for Toothbrush market According to the material of Colgate, toothbrush market is approached in two ways of segmentation. The first way is to segment based on descriptive variable, the product type. This product segmentation can be separated into two categories again. The criteria of the first product segmentation

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