Cisco Case

  • Cisco

    Cisco Case Study Cisco Systems is a leader in its industry and a leading supplier of networking equipment. Through its history it struggled to go from a corporate name to a household known brand. Although Cisco equipment significantly contributed to the backbone of the internet and the company was very successful, the recognition on the brand was low. In the past Cisco’s marketing campaigns targeted corporations and IT decision makers but in 2003 they entered the consumer market. The acquisition

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  • Cisco Case

    9-605-015 REV: AUGUST 20, 2007 ANDREW MCAFEE F. WARREN MCFARLAN ALISON BERKLEY WAGONFELD Enterprise IT at Cisco (2004) On a Monday morning in March of 2004 Brad Boston, CIO of Cisco Systems, was preparing for a meeting with the six other members of Cisco’s Business Process Operating Committee (BPOC). This group of senior executives met twice each month to review and prioritize key initiatives that impacted the entire company. Since its first meeting in 2002, BPOC had focused its attention

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  • Cisco It

    Cisco IT Case Study Organizational Change and Advanced Services for Operational Success How Cisco IT Implemented Organizational Change and Advanced Services for Operational Success New organizational framework greatly improves operations. Given today’s pressing need to optimize IT services and resources while reducing costs and improving organizationwide productivity, the Cisco lifecycle methodology offers the framework needed to make operations more efficient and responsive. Cisco IT Network

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  • Cisco Case Study

    Cisco incorporated both aspects by buying companies that rendered services and products that they needed in order to expand to a broader marketing audience which resulted in their company becoming the most valuable company in the world in March 2000. Successful marketing requires capabilities such as understanding, creating, delivering, capturing while also sustaining value. Along with these needed additives, one must understand that business to business and business to consumer relate to each

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  • Cisco Case Study About Brand

    How is building a brand in a business-to-business context different from doing so in the consumer market? Cisco is the infamous routing and networking company that have used ingenious methods of both business-to-business and the consumer marketing. Cisco original product line was intended for sale to other business. Building a brand in a business-to-business context has some notable differences than doing so in the consumer market because it markets to different audience. Branding within business-to-business

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  • Case Study Intel and Cisco

    cisco Question no 1: How is building a brand in a business to business context is different from doing so in the consumer market? Answer Building a brand in ‘Business-to Business’ context: Business-to-business (B2B) describes commerce transactions between businesses, such as between a manufacturer and a wholesaler, or between a wholesaler and a retailer. Contrasting terms are business-to-consumer (B2C) and business-to-government (B2G). B2B (Business to Business) Branding is a term used in marketing

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  • Enterprise It at Cisco Case Study

    The problem bothered Cisco a lot in 2001 is an example of company doesn’t do anything about centralized monitoring. The decisions may different with company strategy, which may lead a waste of human resource and money. This case shows the importance of collaborating between all departments in business. After reading this case, bunch of questions jump out of my mind: would I approve the call center project if I were Boston? If yes, what kind of benefits will bring to company? If no, why? Admittedly

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  • Cisco Case Study

    market? From reviewing the text and in reading the Cisco case study, it seems that business-to-business marketing consists of a more direct approach through very specific channels of distribution. Business-to-business success is centered around more personal relationships between the partner companies. In the Cisco case this was demonstrated by Cisco's business to business relationships it developed with Matsushita, U.S. West, and Sony (Cisco). In comparison, consumer marketing is targeted at

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  • Cisco

    CASE Cisco Questions and Answers: 1. Was the ASR 1000 launch campaign a success? It was a very successful launch because they applied the new launch strategy which based on “virtually” “visually”, and “virally” marketing successfully leveraging the new capabilities of web 2.0 and social media networks. Reaching high number of target customers, richness of the customer interactions, and the significant cost savings relative to traditional campaign using mass media shows the success of the launch

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  • Cisco

    Week two case # 2-4 Cisco OAD 40264 Planning and Budgeting Ottawa University Dave Chappell Mary Starr July 15, 2013 1. Can other corporations benefit from investing in e-business functionality to the same extent that Cisco has? Cisco launched its official Internet site to provide company and product information. In 1992 Cisco set-up electronic bulletin boards to provide information to their customers. The Telnet site for tech support allowed customers to log on and download updates

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  • Cisco Case

    entering a new markets Cisco has gained new competitors such as IBM, Microsoft etc. In order to compete against these competitors Cisco uses the outstanding methods of both business to business and the consumer marketing. Initially, Cisco has been selling products to other businesses. B2B markets are generally small vertical markets, often niche in size. Branding in B2B is centered on the relationships of many different companies. This is quite visible in the case study when Cisco developed partnerships

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  • Cisco Systems Uses Its Culture for Competitive Advantage Case Study

    Cisco Systems Uses Its Culture for Competitive Advantage Case Study 1. What are the observable artifacts, espoused values, and basic assumptions associated with Cisco’s culture? Explain. The above terms are also known as the three fundamental layers of organizational culture, each varying in outward visibility and resistance to change an each level influences another level. Observable artifacts are the most visible and also cosist of the physical manifestation of an organization’s culture (Kreitner

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  • Cisco Case

    Given  the  case,  what  are  the  uses  and  limitations  of  social  marketing  for  B2B  marketers?   Uses   Microsite:  with  Teaser  videos     à Tease  the  audience  (early  adapters)   à Social  sharing  feature,  create  and   spread  buzz   Videos  sharing  sites:  e.g.  YouTube-­‐“Über   user  channel”   à Expand  reach   Social  Media  Release   à

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  • Cisco Case Study

    Cisco Systems is the worldwide leading supplier of networking equipment for the internet. The company sells hardware (routers and switches), software, and services that make most of the internet work. Cisco was founded in 1984 by a husband and wife team who worked in the computer operations department at Stanford University. They named the company cisco – with a lowercase c, short for San Francisco, and developed a logo that resembled the Golden gate Bridge, which they frequently traveled.

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  • Cisco Case Dutch

    Paper 1 Cisco Systems Inleiding Cisco Systems heeft al jarenlang ervaring op het gebied van informatie uitwisselen tussen netwerken. De oprichters van dit bedrijf zijn Leonard Bosack en Sandy Lerner. Het hoofddoel van de onderneming was om oplossingen te vinden om netwerken op te zetten en te verbeteren. Het bedienen van de klant staat erg centraal binnen Cisco Systems, dit kwam sterk terug in het schrijven van het allereerste businessplan voor Cisco Systems. Tegenwoordig speelt de klanttevredenheid

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  • Cisco Case Study

     Rayan  Mekouar         Corporate Strategy   Cisco System: New millennium – new acquisition strategy? 1. What was unique in the way Cisco managed its acquisitions in the 90’s?   During the 90’s, Cisco has based its growth strategy mainly on acquisitions. From the first acquisition of the company called “Crescendo” in 1993, Cisco has bought more than 45 firms until 1999. Cisco can be considered as unique in its way of managing its acquisition deals because

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  • Cisco

    Cisco Case Study 1. Observable artifacts are the manifestations of an organization’s culture that employees can easily see or talk about. They supply the signals that employees interpret to gauge how they should act during the workday. An example of observable artifacts of Cisco’s culture is their use of cross-functional teams, councils and boards to enhance innovation and teamwork which lead to faster decision-making. CEO John Chambers uses three words to describe the benefits of this team oriented

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  • Cisco

    1. At the start of the case, Cisco's information systems are failing, yet no one steps forward to lead the effort to replace them. Why is this? Why were no managers eager to take on this project? The reason is Cisco was such a big company and growing very fast at that time. The legacy system was very hard to get rid of and the efforts and time it requires to replace a new system would not be accepted by the board. The CIO was first trying to avoid an ERP solution and let each functional area

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  • Cisco Case Study

    | Case Study on Cisco Systems, Inc | Continuous Assessment | Global Supply Chain Management | | | Table of Contents Table of Figures 3 Question 1. Using an appropriate operations framework outline the challenges/risks faced by Cisco in introducing a new product. 3 Question 2. What are the general operational / supply chain issues in using a Chinese supplier 6 Question 3. Identify and briefly explain the specific risks / rewards in selecting Foxconn as a key subcontractor. 9

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  • Cisco

    from which they execute effective innovation processes, leading to innovations in new product, services and processes, and superior business performance results. An extensive review of the literature on innovation management, along with a case study of Cisco Systems, develops a conceptual model of the firm as an innovation engine. This new operating model sees substantial investment in innovation capability as the primary engine for wealth creation, rather than the possession of physical assets

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  • Cisco Case Study

    them to achieve higher income with a lower cost than some of the other competitors. Typically this type of buyer is more concerned with the availability of the brand more than the cost of the brand. Cisco demonstrated this type of personal relationship with Matsushita, U.S. West and Sony. Cisco success in the 90s was the result of this business to business relationship with technology companies, allowing Cisco’s logo to be used which resulted in the brand value and recognition going up. In

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  • Csu -Cisco Case Study

    Cisco Case Study Columbia Southern University Business to business (B2B) is defined as commerce transactions between businesses and business to consumer (B2C) is defined as transactions of a business by serving consumers with their products or services. An example of B2B is “commerce transactions between businesses, such as between a manufacturer and a wholesaler or between a wholesaler and a retailer” (McCleave, 2010, para. 4). In addition, an example of B2C is Cisco offering “several home entertainment

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  • Cisco Internal Governance Case Study

    Background In 1995, John Chambers joined Cisco Systems as president and CEO. After six years under the supervision of Chambers, the company went from generating $2.2 billion in annual sales to $22.3 billion. As a result of the market downturn in 2001, the company suffered its first loss and laid off 18% of its workforce. Chambers quickly realized Cisco was in need of significant organizational restructuring if Cisco were to survive and thrive the downtown. This change shifted the company from a

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  • Cisco Case

    Cisco was founded in 1984 by two employees of Stanford University and became a public company 6 years later. After the company became public, the founders of Cisco decided to sell their shares and leave the company. This allowed the company to have a more receptive environment for growth and new management. Cisco became a fast growing and fast moving company due to the consistency of strategy, goals, organization and management that was implemented. Cisco’s goal was to become a leader in technology

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  • Cisco Case Study

    Cisco Systems, Inc.: Implementing ERP Introduction Cisco Systems Inc. was founded in 1984 by two of Stanford University’s computer scientists. In 1990, a matter of just six years from the start-up date, Cisco became publically traded. With the massive growth of Internet Technologies, demand for Cisco products increased dramatically, resulting in Cisco dominating the marketplace. The contributing factor to Cisco’s dominating presence in the market is due to the company’s primary product, the “router”

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  • Cisco

    Cisco for Small Business – An Example Network Case Study This article is part 2 of a 2 part series: Part 1 is at Why Is Cisco Equipment a Smart Investment for Small Businesses? Moving from the broad over view covered in Part 1 lets now move into demonstrating some of the direct benefits of the more commonly implemented features of Cisco router and switches by using a simple, small office scenario as a case study. Typical of a small organization is there are departments for financial matters

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  • Cisco

    an honor and pleasure to be assigned at Cisco Systems in San Jose, CA. Without exception, the men and women at Cisco provided me every opportunity to broaden my perspective on business practices, leadership, and management. Treating me in every respect as a valued Cisco employee has afforded me the chance to observe the company from the perspective of an “insider” and experience what it is like to serve in a world-class corporate organization such as Cisco Systems. The fellowship would not have

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  • Cisco

    Problem definition Cisco Systems Inc. is one of the leading companies operating in the telecommunication industry. At the present moment, the company has a strong position in the world market and actively develops its business targeting at the wider implementation of new technologies. In fact, the company was traditionally oriented on the introduction of innovations and nowadays it is still focused on the development of new technologies which can improve the position of the company in the market

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  • Cisco Erp Case

    Raymond Braselman Cisco Systems Case 1. Cisco’s management was very reluctant to significantly alter the structure of their IT system, even though the system was consistently failing. There were a few reasons for this reluctance. First, Pete Solvik, the CIO of Cisco at the time, was hesitant to even consider an ERP system in the first place, because he believed that each functional silo of Cisco should decide which applications it utilized (while also using common architecture and databases

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  • Cisco

    University of Houston Case Study of Cisco Systems, Inc. Nirav Sheth INTB 3354: Introduction of Global Business Professor Alana Aleman April 8, 2015 1. Introduction Leonard Bosack and Sandy Lerner, the married couple who met at Stanford University, founded Cisco in 1984 in San Francisco, California. During Cisco’s founding years at Stanford University, Leonard Bosack, Sandy Lerner, and a few others helped connect hundreds of computers throughout Stanford University on a wired network

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  • Cisco Case Study

    Cisco Case Study D. i. How did Cisco determine the allocation of the purchase price to specific tangible and intangible assets? (see business combinations in the summary of significant accounting policies in note 2.) Cisco allocates the fair value of the purchase consideration of its acquisitions to the tangible assets, liabilities, and intangible assets acquired. The excess fair value of the purchase consideration over the fair values of these identifiable assets and liabilities is recorded

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  • Cisco Case Study

    the reporting unit goodwill with the carrying amount of goodwill. Any excess of the reporting unit goodwill carrying value over the respective implied fair value is recognized as an impairment loss. IV. No, cisco goodwill increased from 2012-2013. (Answers that actually matter) D. I. Cisco determines the allocation of the purchase price to specific tangible and intangible assets by allocating the fair value of the purchase consideration of its acquisitions based on their estimated fair values

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  • Cisco Case Study

    Mitigating the Network Attacks - Cisco Systems Page 1 of 11 ASA/PIX 7.x and Later: Mitigating the Network Attacks Document ID: 100830 Contents Introduction Prerequisites Requirements Components Used Related Products Conventions Protecting Against SYN Attacks TCP SYN Attack Mitigation Protecting Against IP Spoofing Attacks IP Spoofing Mitigation Spoofing Identification Using Syslog Messages Basic Threat Detection Feature in ASA 8.x Syslog Message 733100 Cisco Support Community - Featured

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  • Cisco Case Analysis

    | | Assignment: Enterprise IT at Cisco Case Write-Up | Summary: Enterprise IT at Cisco Systems is an interesting case that demonstrates what happens when a company’s IT infrastructure is decentralized. In the case of Cisco, the word decentralized was demonstrated in how the individual departments conducted business in their own ways and not in conjunction with other business functions. At one point, this approach was encouraged as it was believed to allow departments, and the people running

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  • Cisco

    Mini Case:  Cisco Systems 1.  How does the business strategy affect information systems and organizational systems decisions? The information system strategy triangle shows the alignment between business strategy, information system strategy, and organizational strategy. Most successful companies have business strategy that drives both organizational strategy and IS strategy. (Pearlson & Saunders, 2012) Cisco’s website states that “Having a strategy discipline is more important than ever

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  • Cisco It

    Cisco IT Case Study Organizational Change and Advanced Services for Operational Success How Cisco IT Implemented Organizational Change and Advanced Services for Operational Success New organizational framework greatly improves operations. Given today’s pressing need to optimize IT services and resources while reducing costs and improving organizationwide productivity, the Cisco lifecycle methodology offers the framework needed to make operations more efficient and responsive. Cisco IT Network

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  • Cisco Case Study

    Cisco IT Case Study – August 2013 Big Data Analytics How Cisco IT Built Big Data Platform to Transform Data Management EXECUTIVE SUMMARY CHALLENGE ● Unlock the business value of large data sets, including structured and unstructured information ● Provide service-level agreements (SLAs) for internal customers using big data analytics services ● Support multiple internal users on same platform SOLUTION ● Implemented enterprise Hadoop platform on Cisco UCS CPA for Big Data - a complete

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  • Cisco Case Analysis

    CISCO PRELIMINARY CASE ANALYSIS Using manual processes for sales orders The success of Cisco business adventures brought them a good, but difficult problem to handle. With an increasing amount of orders to fulfill and manufacture, Cisco understood that it needed to automate and scale their process in order to continue their growth and sustain their market dominance. The company used only manual processes, such as receiving orders that were faxed, or entering them individually on a web

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  • Cisco Case Study

    In the past ten to fifteen years, Cisco has changed its marketing channel strategy majorly. While in the past Cisco was only focused on the volume of their business, they reconfigured their strategy to focus in on the value of business. Previously business was transferred through Cisco’s partners and retailers, who worked with customers to make deals and fill orders. Under their newer value-based strategy, their VARs, or value-added channel resellers, work directly with customers to ensure they are

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  • Cisco Case Study

    CISCO CASE STUDY QUESTION 1 How is building a brand in a business-to-business context different from doing so in the consumer market? ANSWER First of all we must describe what is meant by business-to-business. Business-to-business is a transaction that occurs between a company and another company, as opposed to a transaction involving a consumer (R wright, 2004). R .Wright further elaborates it as a term that may refer to a situation where one business makes a commercial transaction with

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  • Cisco Case

    CISCO case analysis Introduction and background As one of the largest makers of computer network gear Cisco provides a broad line of products for transportation of data, voice and video all over the globe. Cisco is one of the big impacts on how we connect as people, communicate and collaborate. Cisco are focused on the delivery of intelligent networks, technology and business architecture built on integrated products, services, and software platforms to its customers. This case is going to

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  • Cisco Case Study and Worksheet

    Submitted to: Dr. Carlton Cunningham Submitted by: Ambar De Los Santos Corporan Jason Lukis Jireh Labarca Rahila Dholakia Date of Submission: January 13, 2016 Title of Assignment: CISCO Preliminary Case Analysis. CERTIFICATION OF AUTHORSHIP: I certify that I am the author of this paper and that any assistance I received in its preparation is fully acknowledged and disclosed in the paper. I have also cited any sources from which I used

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  • Cisco

    Cisco Systems, Inc.: Implementing ERP [HBR case #699022] Reviews Cisco System's approach to implementing Oracle's Enterprise Resource Planning (ERP) software product. This case chronologically reviews the diverse, critical success factors and obstacles facing Cisco during its implementation. Cisco faced the need for information systems replacement based on its significant growth potential and its reliance on failing legacy systems. The discussion focuses on where management was particularly savvy

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  • Cisco Systems Uses Its Culture for Competitive Advantage Case Study

    management system: “speed, skill, and flexibility.” This is relates a published list of values by Cisco. Another example is with Manny Rivelo, a senior vice president at Cisco Systems, that 70% of his compensation is based on the council’s ability to meet revenue targets and collaborate. As to espoused values, they represent the explicitly stated values and norms that are preferred by an organization. In Cisco’s case, it was Chambers’ idea originated by a loss of $2.2 billion loss in 2001, which involves

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  • Case Study on Marketing of Cisco Systems

    Branding and marketing are important concepts for any business. This case study will explore the Cisco marketing case study in the Kotler and Keller, 2012 Marketing Management textbook. First off, the study will explore the differences between building a brand in a business to business context versus building a brand in a consumer market. Furthermore, the study will also explore if Cisco's plan to reach out to consumers is a viable one. First off, branding in a business to business application has

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  • Case Study Cisco Systems

    Case Study: Cisco Systems Cisco systems has developed a quality approach to satisfy his customers. The approach is published at: http://www.cisco.com/web/about/ac50/ac208/about_cisco_approach_to_quality_customer_success.html# customer needs Approach to Quality Executive Message |Dedication to customer success is a core value that affects everything Cisco does. We recognize that we must earn the right every day to continue to | |serve our customers. It is this understanding that

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  • Cisco Case Digest

    Cisco was highly successful in its EPR effort. What accounts for this success? What were the most important things that CISCO did correctly? While lots of companies couldn’t implement EPR (Enterprise Resource Planning)- new computerized system- successfully because of problems such as upgrading software and also its failure in supporting some business process, CISCO was not one of them. The key success of CISCO was communication and cross- functional work in organization, (reeingineering),

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  • Cisco Case Study

    Cisco is the infamous routing and networking company that have used ingenious methods of both business-to-business and the consumer marketing. Cisco original product line was intended for sale to other business. Building a brand in a business-to-business context has some notable differences than doing so in the consumer market because it markets to different audience. Branding within business-to-business appears to be more centered on relationships of various companies. This is demonstrated when

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  • Case Study for Cisco

    Cisco Case Study Cisco Systems, Inc. (NASDAQ: CSCO) is an American multinational corporation headquartered in San Jose, California, United States, that designs and sells consumer electronics, networking, voice, and communications technology and services. Founded by Len Bosack and Sandy Lerner, a married couple who worked as computer operations staff members at Stanford University, along with Nicholas Pham, founded Cisco Systems in 1984. For the first time in a decade Cisco experienced its first

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  • Hbs Case Study: Cisco

    through a variety of mechanisms, including: destabilizing refugee flows, cross border funding of armed groups, and the use of international mercenaries. The capital at risk in such an event is the same as that in the case of a civil war which we estimate to be 25% of the total. In the case of such an event, oil rigs and other capital investments may be $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ Gberie, Lansana. "Aftermath of President Koroma's Denial over UN Rep." Sierra Herald. Web.

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