Tour Planning at Cirque Du Soleil
DATE: 06/18/07 (REV. 3/7/11)
CROCS (A): REVOLUTIONIZING AN INDUSTRY’S SUPPLY
CHAIN MODEL FOR COMPETITIVE ADVANTAGE
If the products sell extremely well, we will build more in season, and will be back on the shelves in
a few weeks. And we’ll build even more, and even more, and even more, in that same season.
We’re not going to wait with a hot new product until next year, when hopefully the same trend is
—Ronald Snyder, CEO of Crocs, Inc.
On May 3, 2007, Crocs, Inc
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