Chapter 6 Case Study 1 Nike

  • Nike Case Study

    Case study: Nike’s CSR Challenge After the widespread report on the workers of Nike in the plantation in 2005, Nike worked on the reports of social and environmental practices. Nike needs to consider the welfare of the workers and the profits they are earning. Nike’s future depends on the reconstructing the information that are being sent to customers, suppliers, investors, so that company is sustainable as well as profitable. Changing the rules and regulation is not only enough but they should

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  • Case Study Nike and Google

    Question no 1: What are the pros. Cons and risk associated with Nike`s core marketing strategy? Answer: Nike’s Core Marketing Strategy: Nike's excellence marketing strategies are their energy to achieve their market goals. Nike believes the "pyramid influence" that the preferences of a small percentage of top athletes influence the product and brand choice. So Nike contracted with many athletes' spokesperson, professional teams and college athletic teams to advertise and promote their products

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  • Nike Study Case

    Nike Stratégie de communication Sommaire Introduction I- Nike : Trente années de règne A- Histoire de NIKE et de sa virgule B- L’image de marque C- La gamme de produits NIKE II- Nike : Une communication redoutable A- La cible de NIKE et son évolution B- La Stratégie de NIKE C- Les différents médias utilisés par NIKE D- Les nouveaux moyens de communication

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  • Nike Case Study

    Nike was established in 1972 by former University of Oregon track star Phil Knight. Nike has $10 billion in annual revenues and sells its products in 140 countries. Nike has been dogged for more than a decade by repeated accusations that its products are made in sweatshops where workers, many of them children, slave away in hazardous conditions for less than subsistence wages. Many reporters, TV shows, companies and organizations have repeatedly exposed negative comments towards

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  • Chapter 1 Case Study 2

    Chapter 1 : Case Study 2 Providing any form of compensation could be taken as an offense for thousands of donor families who have already made a benevolent choice of donating organs. The proposed legislation could also end up alienating families who have decided to donate life saving organs regardless of any compensation. Many may think that offering economic benefits, wether directly or indirectly in exchange for organ donations or assigning monetary value to the human body, or body parts, is

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  • Nike Case Study

    Nike Presentation of Facts Surrounding Case Background on Football and the FIFA World Cup: Football (Commonly known as Soccer in the U.S.) was and still is the most popular sport in regards to viewership worldwide. In 2006 it was estimated that the sport of football was played by more than 265 million people, and continuing to grow (These estimates were up from 2000, estimated 42 million). Profession leagues exist throughout the world and the most popular teams were in Western Europe. The history

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  • Nike Case Study Solution

    NIKE CASE STUDY: QUESTION NO 1: PROS ASSOCIATED WITH NIKE'S CORE MARKETING STRATEGY Nike put heavily proportion in their marketing strategies and products deign. In order to sustain their dominance in the industry and retain their competitive advantages, Nike actively responds to the market trends and changes in consumer preference by adjusting their marketing strategies, the mix of existing product offerings, developing new products, styles and categories, and influencing sports and fitness

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  • Nike Case Study

    1.   Discuss the challenges regarding corporate social responsibility that companies in the apparel  industry face in their supply chains around the world.  Companies operating abroad face several challenges, such as confusion about the cross‐cultural  dilemmas. Another challenge is how to behave in a host country,  since the host country usually has  their own expectations and agendas.  Other challenges the Company may face is: abusive treatment of their employees, long work hours and  no compensation for their employees

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  • Chapter 1 Case 1 and 2 Case Study

    Case 1 1. What skills does Black think employees need to work successfully in the area of HR? Case1 – The skills that Black thanks employees need to work successfully in HR is for them to be commercial, challenging, and focused on delivery and excellence. They must also understand change and transformation, excel at operations, and balance tactical and strategic thinking and acting. They will have to be able to manage and navigate organizational complexity and ambiguities and not be afraid to

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  • Case Study 1 Chapter 2

    1. Find a list of all 10 of Zappos corporate values. Pick two of the values and explain how you think those values would influence the way employees do their work. A. Zappos list of 10 corporate values are: Deliver WOW Through Service, Embrace and Drive Change, Create Fun and A Little Weirdness, Be Adventurous, Creative, and Open-Minded, Pursue Growth and Learning, Build Open and Honest Relationships with Communication, Build a Positive Team and Family Spirit, Do More with Less, Be Passionate

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  • Case Study 1 Chapter 10

    electronic design methodologies." She also tells Dennis that she's planning to discuss the matter with the manager of electrical engineering and that she would never have taken the job with Codeword if she had known it was going to be like this. CASE QUESTIONS: 1. Do you think Jack is ready to serve as a project manager? Why or why not? How could Jack have prepared for his new role? 2. What is the major problem with the way Jack interacts with Alfreda? 3. Why do you think Alfreda has not had an open

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  • Case Study 2 (Chapter 6)

    1. What is a data warehouse and why is REI building one? A data warehouse is unique kind of a database where current and historical data about a certain group of people such as customers, is stored. Information from operational systems, such as transaction processing systems, is extracted and summarised then stored in in a data warehouse. This type of information includes records about customer interaction patens, customer purchasing history or trends and current customer records. The information

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  • Nike Case Study

    Analysis of Case Study for International Business By Assistant Professor Asif Mahbub Karim MBA, CA(Inter.), KPMG, MCFC,MBA, B.Com. PhD Research Fellow, Malaysia Coordinator – BBA & MBA Program Stamford University Bangladesh Introduction  Background of the Case  Established in 1972.  Company has $10 billion in     annual revenue. It sells in 140 countries. It only Sub Contracts. Employs 550,000 all around. Mission Statement “ Just Do It “ Accusations !!  Products are made in 

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  • Solution to Nike Inc Case Study

    and its financial importance for the company and future investors. The management of Nike Inc. addresses issues both on top-line growth and operating performance. The company's cost of capital is a critical element in such decisions and it is important to estimate precisely the weighted average cost of capital (WACC). In our analysis, we examine why WACC is important in decision making and we show how WACC for Nike Inc. is calculated correctly. Also, we calculate the company's cost of equity using

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  • Nike Swot Case Study

    Nike Case Study Nike was founded in January 1964 by Bill Bowerman, a track and field coach at the University of Oregon and Phil Knight, a University of Oregon student and middle-distance runner under Bowerman. To satisfy coursework requirements, Knight decided that he would make low cost running shoes in Japan and sell them in the US. He engaged the help of Bowerman who was interested in developing a lightweight running shoe. The business started as Blue Ribbon Sports (BRS). First year sales

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  • Nike Case Study

    Case Study Andrew Sauls MGT 448 August 18th, 2014 University of Phoenix Case Study The Nike Firm is definitely the world’s leading company of athletic shoes and clothing. The company got its name from the Greek goddess of victory, and has achieved its reputation of becoming victorious within the sports niche for more than a decade. Nike has accumulated skyrocketing manufacturing numbers via independently hiring companies beyond the United States to manufacture. “Nike sold about 280 million

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  • Chapter 1 Case 1 and 2 Case Study

    discover why a candidate who is capable of handling a job is not hired. The responses all relate to the crucial interview period. Twenty-two inevitable ways to “strike out” are listed below. If you really want the job, be careful to avoid them all. 1. POOR PERSONAL APPEARANCE A company will be more likely to hire someone who is well groomed and will represent their company in a professional manner. 2. LACK OF INTEREST AND ENTHUSIASM A passive and indifferent attitude is instantly recognized

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  • Nike Case Study

    Weispfenning Nike Case Study #1 MGMT 310 Jason Cussler January 31, 2014 Nike Falters in Ethical Practices Nike has faced many ethical dilemmas such as human rights abuses, labor violations, and negative impact on the environment where manufacturing plants are located. Their responses have varied from improving labor standards in each facility to implementing a recycling program for worn out shoes for the consumer, and creating a no waste recycling program at all levels of the Nike operations

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  • Nike Case Study

    A Case Analysis of Nike: The Sweatshop Debate Mindi Merritt Class Fall 2014 Instructor’s Name Introduction Nike is a hugely successful global industry that designs and markets shoes and apparel (Coakley & Kates, 2013). Most of Nike’s products are subcontracted and manufactured overseas in countries such as China, India, Vietnam, Indonesia and Korea. For decades, Nike has been embroiled in controversy where critics claim its products are manufactured in foreign factories with substandard

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  • Nike Case Study

    QUESTIONS Nike is a worldwide global corporation that has its shoes manufactured on a contract basis in places like Asia, China, and Vietnam. Although it does not actually own any of the manufacturing locations, it has long been accused of having its products manufactured in facilities that exploit workers. Although Nike admits some wrongdoing in the manufacturing facilities of its contractors, it claims to have started a commitment to improve working conditions in those facilities. Nike has suffered

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  • Nike Case Study

    Nike Case Study Tracy Weispfenning Nike Case Study #1 MGMT 310 Jason Cussler January 31, 2014 Nike Falters in Ethical Practices Nike has faced many ethical dilemmas such as human rights abuses, labor violations, and negative impact on the environment where manufacturing plants are located. Their responses have varied from improving labor standards in each facility to implementing a recycling program for worn out shoes for the consumer, and creating a no waste recycling program at all

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  • Nike Case Study

    Nike is an iconic sportswear brand, with its very recognizable swoosh logo decorating the attire of many of the globe’s most famous sports teams, and has established a long-lasting brand legacy both with its ability to adjust to trends, as well as to build a profitable business model. Naomi Klein’s famous book, No Logo – Taking Aim at the Brand Bullies, first published in 1999, attacked many big brands accusing them of violating labor laws and using dirty tactics to dominate the changing markets

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  • Nike Case Study

    Nike Case The Nike Case study is a pool of lessons on management. It has a reliable knowledge on forecasting, aggregate planning, ERP modules, and implementation. The company recognizes the significance of each of these elements and purposes to employ each of them. Forecasting is one of the main elements that are extremely useful in management. It refers to act of predetermining some activities in a business. It is an extremely useful tool, as it would assist in ensuring that the information

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  • Nike Case Study

    4. Given the principles noted in the case, how can companies comment on their positive actions to promote human rights so that consumers will think well of them? Would you propose that a company (a) do nothing, (b) construct a corporate code of ethics, or (c) align itself with some of the universal covenants or compacts prepared by international agencies? Because corporate social responsibility is an important aspect to consider for MNC’s today, companies must comment on their positive actions to

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  • Chapter 1 Case Study Ppt

    Chapter 1. Introduction to Data Communications Business Data Communications and Networking Fitzgerald and Dennis, 7th Edition Copyright © 2002 John Wiley & Sons, Inc. 1 Copyright John Wiley & Sons, Inc. All rights reserved. Reproduction or translation of this work beyond that named in Section 117 of the United States Copyright Act without the express written consent of the copyright owner is unlawful. Requests for further information should be addressed to the Permissions Department

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  • Case Study Chapter 6: #1-3

    Case Study Chapter 6 The two values I believe Schwartz created that are affecting Bain & Company, Home Depot and Best Buy include: conformity and universalism. In regards to universalism, Bain & Company and Best Buy began to lower the goals for employees’ sales, which resulted in their receiving bonuses still plausible. In addition, Best Buy tried to keep their employees engaged through the hard time by setting up online surveys for them to give the company general ideas for cost cutting. This

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  • Nike Case Study

    NIKE INC. Cost of capital estimation | GROUP FINN- 400 | NIKE INC. Cost of capital estimation | GROUP FINN- 400 | Background: The case is built around the stock buy decision of Nike Incorporation by the North-Point Large Cap fund. The mutual fund manager, Kimi Ford is evaluating Nike’s financial performance. Nike’s revenues had stabilized at $9 Billion since 1997 and Net Income had fallen from $800 Million to about $580 Million. In sum, Nike was experiencing

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  • Nike Case Study

    Running Head: Nike, Inc. Nike, Inc. Case Study Adelaide A. Odoteye FIN 586 – Dr. Cullers Fall 2006 The brand name “Nike” is one of the most readily recognized around the globe. The name is synonymous with high-quality athletic shoes, apparel, and accessories in the minds of many people worldwide. Perhaps it is the ubiquitous Nike “swoosh” and compelling marketing that commands attention. Or maybe it is the association between the brand name and its famous

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  • Case Study - Nike Sweat Shop

    University of Phoenix Material Nike: The Sweatshop Debate Nike is in many ways the quintessential global corporation. Established in 1972 by former University of Oregon track star Phil Knight, Nike is now one of the leading marketers of athletic shoes and apparel on the planet. Today the company has $20 billion in annual revenues and sells its products in some 140 countries. Nike does not do any manufacturing. Rather, it designs and markets its products, while contracting for their manufacture

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  • Chapter 1 Case Study

    firm that treats human capital as a strategic asset and a competitive advantage in improving organizational performance Traditional: Transactional activities involve day-to-day transactions that have to deal mostly with record keeping In this case study the tradional functions are entering payroll information, employee status changes, and the administration of employee benefits. Traditional activities involve HR programs such as planning, recruiting, selection, training, compensation, and performance

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  • Nike Case Study

    ntroduction The aim of this investigation is to find out how Nike has achieved it's competitive advantage, and to research into the company, to gain my own conclusion, and opinion of what I expect their future to hold. Competitive advantage is a distinctive feature about a business that makes it successful. It can be gained through: - Innovation (The introduction of new ideas, which change or create a product) Reputation Relationship with suppliers Relationship with customers Prices Advertising/Branding

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  • Nike Case Study

    Nike Case Study Shiffaun L. Alston Jack Welch Management Institute Professor R. Chua JWMI 550 Sunday, December 7, 2014 Executive Summary Nike’s business model was based in outsourcing its manufacturing, then using the money it saved on aggressive marketing campaigns. However, the process of outsourcing work internationally proved to be problematic for Nike in a variety of ways particularly in regards to low wages provided workers and poor working conditions and environment

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  • Nike Case Study

    [1]. What are the challenges regarding corporate social responsibility that companies in the apparel industry face in its supply chains around the world? Since the apparel industry is a labor intensive industry, it is one the most susceptible industries to the issues faced with regards to corporate social responsibility (CSR). The apparel industry is basically focused on providing timely efficient production and overlooks the corporate social responsibility it is entitle to serve. Unfortunately

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  • Nike Case Study

    Norberto Ramos 9/7/15 Advanced Corporate Finance Professor Muhammad Chishty Case 15: Nike, Inc.: Cost of Capitol Worked with Xavier Robles As many people know, Nike is a sporting brand company with a large variety of products from clothing, shoes, to tech gear that is able to read your health when in use . But for this case at hand, on July 5th, 2001 Kimi Ford from NorthPoint Group, looked over analyst write-ups. Ford, and NorthPoint Group, invested in Fortune 500 companies with a central

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  • Nike Case Study

    Attn Vice President of International Operations at Nike, Nike is currently in a situation that every company would like to avoid. The name Nike is now associated with an ongoing list of labor issues. Nike has had over three decades of corporate success, but this success is slowing and could continue to slow if changes are not made. Nike’s strategy has always been to outsource all manufacturing to cut costs and allow for a higher marketing budget. While this strategy is successful in keeping

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  • Nike Case Study

    Corporate Finance The weighted average cost of capital (WACC) is the rate that a company is expected to pay on average to all its security holders to finance its assets. Nike finances its assets either through debt or with equity. WACC is the average of the costs of these types of financing, each of which is weighted by its proportionate use. By taking a weighted average in this way, we can determine how much interest a company owes for each dollar it finances

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  • Case Study 2 (Chapter 6)

    impact on MC-1 which is “BSC objectives shared with strategic customers” bringing it down from 9 to 7, this program helped the company understand the needs and wants of the consumers, reason being why we will add it back in a later period. We did not see a major improvement with our EPS which was one of our main objectives and focus, in order to improve that we needed to control our costs which are impacted but internal controls. We continued to invest in our internal processes P-1, P-7, P-14, and

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  • Blades, Inc Case Study Chapter 6

    1. Did the intervention effort by the Thai government constitute direct or indirect intervention? Explain. The intervention effort by the Thai government constituted direct intervention, since the government exchanged dollar reserves for baht in order to strengthen the currency. This action would increase the demand for baht and the supply of dollars for sale, which puts upward pressure on the baht. In indirect intervention, a central bank attempts to influence the value of a currency

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  • Human Resource Management Chapter 1 Case Study

    Candy Butchino Chapter 1: Zappos 1. The biggest challenge Zappos has to face is the sustainability challenge. The sustainability challenge consists of maintaining a sustainable company that survives in changing market climate by continuing to generate profit, while at the same time being careful to not sacrifice the overall good of the employees. A huge implication of this challenge that also happens to be a huge part of the company’s culture, is to assure the overall community and working

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  • Nike Case Study

    NIKE CASE STUDY This post is a based on a case study of Nike. The article will be discussing legal and ethical analysis and how the impact the operational/ ethical issues of the organization, the paper shall also be discussing the contribution factors and how the company’s corporate culture may have helped to minimize the unethical behavior or actually contributed to/caused the unethical behavior. The paper is also going to provide ethical decision factors, which are going to address or going to

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  • Nike Case Study

    Matt Johnson Nike Case DEFINE CONTEXT & KEY ISSUES * Your company is a mutual-fund management firm called NorthPoint and the portfolio manager, Kimi Ford, is deciding whether or not to purchase the recently falling shares of Nike. * The first key issue to determine is whether Cohen’s WACC was evaluated correctly. * Upon evaluating if this WACC is correct, is Nike a good investment? BACKGROUND Nike’s Performance * Share price has significantly decreased from beginning of

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  • Nike Case Study

    Nike Case Analysis 1 Nike Case Analysis Contents I. Introduction............................................................................................................................................................3 II. Conclusions of Nike Core Marketing Strategy .......................................................................................................3 2.1. Pros: ........................................................................................

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  • Case Study - Nike

    Unit 1 Case Study - NIKE Samantha Eubanks Columbia Southern University Abstract The following case study will focus on the global brand of Nike. First, we will take a look at how Nike was created, and the foundation they have based their brand. The study will then delve into how Nike’s marketing strategy has proven successful, had a negative impact, and may have proven risky for the company. Lastly, the study will delve into how Adidas may improve their competitive value against Nike.

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  • Chapter 11 Case Study #1 Answer

    양세열 16010292 Chapter 11 Case Application #1 11-28) What would it be like to work at Patagonia? What’s your assessment of the company’s work environment? Personally, I believe that working at Patagonia would be a paradise because I am the person that is likely to get a job that is related to outdoor products. Based on what I have researched, there is a recent article in the New York Times called “Working Life”, which it compares Patagonia and other companies about their working environment, as

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  • Study Guide for Chapter 6

    Study Guide for Chapter 6: 1. What is a spend analysis? 2. Describe the strategic sourcing process from start to finish. 3. Describe the portfolio analysis matrix tool and how it is used to develop supply management strategies. 4. What are the major types of supply management strategies? 5. Why must organizations develop suppliers? Is supplier development a long-term trend? Explain. 6. What do you think are the reasons why there are so few companies classified

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  • Adidas Nike Case Study


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  • Chapter 6 Case Study #1 Nike Hiring Gets Off on the Right Foot

    Chapter 6 Case Study #1 Nike Hiring Gets Off on the Right Foot pages 284 – 285. 1) What do you think are the prime advantages and disadvantages of Nike’s computer-based interviewing system? Advantages of computer assisted Interviewing system: a) Weeds out undesirable applications: In computer based interview system the applicants whom management thinks are eligible for the job according to qualification, work experience and achievement of an applicant in his/her career is called upon for

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  • Nike Case Study

    Case Discussion Questions 1. Should Nike be held responsible for working conditions in foreign factories that it does not own, but where subcontractors make products for Nike? Some people probably think that designing and marketing its products is what Nike is responsible for. But outsourcing its manufacturing divisions into foreign countries doesn´t release Nike from the responsibility. During a developing process manufacturing is one of the most important intermediate steps and because of

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  • Nike Case Study

    1. The macro-environmental factors that influence Nike’s strategy include culture, demographics, social issues, technological advances, economic situation, and political and regulatory environment. Culture is the shared meanings, beliefs, morals, values and customs of a group of people. In America, Nike has become an industry leader that influences our cultural practices. It is widely accepted as the premier retail brand by all age groups. Nike has done a great job of advertising to various generational

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  • Nike Case Study

    Global Business Strategies Case Study Nike: The Sweatshop Debate July 5, 2012 Professor, Marc Mosko Nike, the sweatshop debate Nike Inc. was started by Bill Bowerman and Phil Knight, who met each other in 1957 Before going into business, Knight became a certified public Accountant (CPA) the original Nike Inc. was founded in 1964 by Phil Knight and his friend Bill Bowerman with a collective investment of 1000 to fund the business tries (Nike repository, 2010) The company

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