Marketing Report L’oreal
competitive market, with rivals in several different aspects. For example the perfume products, they need to face big brands such as Hugo-boss,Christian Dior, Chanel. More details are listed in the table.
Product range Competitor
Face Cosmetic Shiseido, SK-2, Olay, Ana Sue, Christian Dior
Hair care Wella, Schwarzkopf, VS
Perfume CD, Chanel, Hugo-boss
Brands are categorized by their targeted markets, which are mass market, professional, luxury, and active.
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