American Express Case
American Express Case Study: Applying social media analytics to evaluate Link, Like, Love
American Express® launched several successful online initiatives that monetize the unique features of social media,
such as Location Services check-ins for discounts with Foursquare (Sync, Explore, Save) and discounts through
Facebook® (Link, Like, Love).
Here’s how the Facebook Link, Like, Love program works.
You link your American Express card to your Facebook
account. Then American Express delivers
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