Zappos Hrm

In: Business and Management

Submitted By kdjones129
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Throughout this course, you study a variety of HR issues and learn about the various roles that HR plays in a successfully functioning organization. In order to facilitate your learning in this course, a course project that allows you to research various HR functions at an organization of your choice has been developed. You can then practically apply the information you have learned to the chosen environment.

The organization you select should be of interest to you. It can be where you are currently employed, or wish to be employed. It can also be something that interests you (for example, coffee drinkers can select Starbucks). This must be an organization that is researchable as you need to gather and analyze a variety of information in order to complete the components of your project.

If you select an organization with which you are currently associated, it is important to remember that the various analyses you make during the completion of your project must be based on facts that can be documented rather than your personal opinion as an employee.

Each project component requires you to research a different aspect of HRM. In addition to gathering the requisite data from the organization of your choice, you are required to research and employ a minimum of four resources (per assignment) to support the content of each assignment. Examples of acceptable choices include informational interviews, scholarly journals, and white papers from professional organizations such as the Society for Human Resource Management (SHRM). As you progress through the project and address the different HR issues covered in the class, you continue to broaden your research and expand the number of your supporting sources. You may wish to utilize Capella's Refworks, which is a way to manage your research citations. You can annotate and organize your citations, and create APA-formatted…...

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...Zappos was founded in 1999 by Nick Swinmurn as an online shoe retail website. It offered more than 100 brands and by 2000 it had expanded to 150 brands. They distinguish themselves from the competition by providing free shipping and an outstanding customer service. In 2009 Amazon bought Zappos for $1.2 billion. Swinmurn is no longer involved with Zappos and Tony Hsieh has been the company CEO since 2001. Hsieh has been the driving force behind Zappos innovative “weird” culture or as some people may call it a “cult”. Zappos’ culture could be considered unconventional, but its formula has generated billions of revenues while keeping customers, employees and shareholders happy. In the following paragraph, I will explore the culture of Zappos and how it manages to be successful and stand apart from the competition. I will also review my own company’s culture and whether its culture helps the company to compete and be successful. Zappos’ philosophy is based on keeping customers happy with an outstanding customer service, but in order to provide an outstanding customer service you have to have a happy employee. Hsieh’s formula is very simple: happy customers + happy employees = profits. In order words, one cannot exist without the other. Because of Hsieh’s emphasis in providing excellent service to both customers and employees, Zappos’ organizational culture profile is of people-oriented and service. Hsieh understood from the very beginning and from past experiences that the......

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...the product. It helps the site to only let the users to do shopping. was established in the year 1999 and till now it’s successfully crossing the ladders of admiration among the youngsters. The website does not only contain shopping for products, but it also provides detail on the product, in shape of catalogs and pictures. The site is integrated with 385 different companies which have further classified according to their products and supplies. That is the reason that it makes the hottest website for all youngsters because it possess a wide range of products in various generics. The site is completing its thirteen successive years[1]. is an online shoe and apparel shop currently based in Henderson, Nevada. Zappos was founded by Nick Swinmurn in 1999. The initial inspiration came when he couldn’t find a pair of brown Airwalks at his local mall. That same year, Swinmurn approached Tony Hsieh and Alfred Lin with the idea of selling shoes online. Hsieh was initially skeptical, and almost deleted Swinmurn’s voice mail. After Swinmurn mentioned that "footwear in the US is a 40 billion dollar market and 5% of that is already being sold by paper mail order catalogs," Hsieh and Lin decided to invest $2 million through their investment firm Venture Frogs (Pam Baker, 2012)[2]. The company was officially launched in June 1999, under the original domain name "" Advantages of E-Commerce: There are many advantages of e-commerce but some are......

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...• Drop Ship strategy (Order were delivered by the shoe maker in beginning) • Capital Investment problem • Inventory Issue: - Lack of Information / Integration about inventory Status • Service level: - Priority of supplier / shoe makers to the Bulk orders but not to zappos • Conflict with Traditional supply chain management. • Drop and ship (Ship tracking issue) zappos not have information about the shipment dates • Branded shoe maker reluctant • Logistic distribution issue: - between shoe maker warehouse (operated manually, location) & Zappos & UPS • Strategic partnership with UPS for warehousing which was unsuccessful because the number of SKU was too much. Holding Inventory was too much in number ( bar code & Handler_ • Warehouse in California & then bought another in Kentucky ( using bar code strategy ) • Software to handle the inventory • VMI • Risk Pooling (website catalogue , • Replenishment of slow moving items by making partnership with 9M • Lead-time and transportation Drop and ship Supply Chain Management: Supply chain management is increasingly being recognized as the integration of key business processes across the supply chain. Supply chain management is described as a set of approaches utilized to efficiently integrate suppliers, manufacturers, warehouses, and stores, so that merchandise is produced and distributed at the right quantities, to the right locations and at the right time, in order to minimize system wide...

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...Discuss the concept of motivation and Zappos You will use your Group Discussion Board to conduct your analysis of this case study. Discuss the approach used by Zappos. Why is the approach not used very often? What are the challenges and the benefits? Zappos was acquired by Amazon in 2009. What organizational changes do you believe occurred due to the acquisition and would continue to occur over time? Discuss the concept of motivation and Zappos. Would Zappos be a motivating place to work? Why? Why not? Your analysis must include supporting evidence. Motivation is defined as “the desire to achieve a goal or a certain performance level, leading to goal-directed behavior (Erdogan; Chapter 5, P.1 paragraph).” Motivation can mean a lot such as a company trying to accomplish a set goal, or a soldier trying to complete a physical fitness test, in some type of form a person is trying to reach an obtainable goal. Motivation and Zappos is another thing, they encourage employees to be, themselves, just be to be regular people. The concept of support goes further in at zappos than just in its core values, it goes into its Performance, such as no time table on customer service calls, the point of that is to make the customer feel very important and to build a relationship with the customer, and also other motivating effects could be a compressed workweek, and a nice benefits package, which offers full healthcare coverage. Motivation has a lot to do with this organization, in......

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...Introduction Zappos, one of the biggest online sales inventories, has been through some dramatic changes over the years. It is not only matching the other competitors’ growths but also exceeding their potentials. Even Zappos has been expending, it did not change the core value of the company. In fact, the company’s philosophy is the fundamental factor of Zappos success, and such culture is hard to change because it was already taken-forgranted. This analysis study will take a deeper look at Zappo’s company culture and discuss how this culture influenced its employees to maximize the productivity. Helping “Newbies” Socialize Into the Culture Zappos has very special values and norms that control the whole organizational members’ interactions with each member inside and also with the customers outside the company. Those guiding principles including terminal and instrumental values were applied during selecting people who wanted to get into the organization. The best candidates for positions at Zappos are the “weird” ones because Zappos believes that the weird ones are the adventurous, creative, and open-minded people. The characteristics of those people within the organization made one of the cores of the company’s culture. This is the energy that drives the company. Within the organizational structure, Zappos is also looking for team players, and they encourage employees to make friends at work (the instrumental value) because having friends at work makes employees happy and......

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...Strayer University Brickell, FL Campus Assignment for Course: | ZAPPO Corporate Culture | Submitted to: | Dr. Eleanor Marschke | | | | | Date of Submission: 10/23/13 | Maria L Delgado | SU200046104 | | 1900 N. Bayshore Drive #2007 Miami, Fl 33132 | 786-333-8222 | | Title of Assignment: | | CERTIFICATION OF AUTHORSHIP: I certify that I am the author of this paper and that any assistance I received in its preparation is fully acknowledged and disclosed in this paper. I have also cited any sources from which I used data, ideas or words, either quoted directly or paraphrased. I have added quotes whenever I used more than three consecutive words from another writer. I also certify that this paper was prepared by me specifically for this course. ------------------------------------------------- Student’s Signature: ______________________________ ------------------------------------------------- Instructor’s Grade on Assignment: Instructor’s Comments: Zappos Organization description Zappos can be described as an unconventional organization for its nature of being one of the most transformational business success stories of our time. It is an internet company that began by offering shoes online and went from virtually no sales to $1 billion in annual gross merchandise sales over a 10 year period, despite minimal advertising. Company......

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... Term Paper Zappos by Daniel Silberberg – ID 329655716 Lior Stern – ID 201263910 Nimrod Stern – ID 302328992 February 23rd, 2014 Lecturer: Dr. Galit Dayan TA: Einat Brainin Organizational Behavior Part A. Introduction 1. We chose, an innovative and adaptive online shoe and clothing shop, due to its unique positive company culture, sky-high employee satisfaction and fascinating CEO, Tony Hsieh. Zappos is an organization that has committed itself to a fun, inspired and qualitative culture. The company CEO genuinely believes in delivering happiness to all employees, and working in an gratifying office environment. Tony Hsieh has built a remarkable reputation for himself by being an inventive leader unafraid to equip his staff with responsibility and control. 2. Zappos is one of the largest online shoe and clothing shops. Zappos offers approximately 50,000 types of shoes, providing a large variety of brands, sizes and colors. Their inventory also includes clothes, watches and kids’ merchandise. The concept is simple; it is a traditional eCommerce corporation. Orders are made online and transferred to their warehouse in Shepherdsville, Kentucky. The products are then packed and the order is updated with a tracking number and shipped to the customer. Zappos is especially known for their generous shipping policies. Indeed, the shipping and return costs are free, with a return policy of 365 days for every product. Zappos works closely......

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...Organizational Structure Employee Benefits Medical The Zappos Family offers a preferred provider organization (PPO) medical plan, large provider network, and no money out-of-pocket for certain medical expenses! Some highlights of the plan are listed below: • No deductible for in-network utilization. • All eligible primary, routine, and preventative care covered at 100 percent. Dental Delta Dental PPO Our dental plan covers 2 free exams per year and 3 free cleanings. You will have a $2000 plan maximum per year to cover basic and major services. We also provide an adult orthodontia benefit. Vision Superior Vision We offer two types of vision plans: a base plan and a buy-up plan. The base vision plan provides you with everything you need to keep your eyes healthy! The buy-up plan is intended for eyeglass/contact lens lovers because it has an increased allowable for just a few dollars more per paycheck. Life Insurance Hartford The Zappos Family offers life insurance and accident insurance. For both plans, your benefit is 1x your annual salary. Fitness • On-site Fitness Center, open 24/7 with cardio equipment, weight machines and free weights. • Regular on-site wellness calendar featuring fitness classes, financial awareness classes, and nutritional/general health classes several times per month. • Endurance Event Reimbursement Program - 100 percent reimbursement of entry fee into eligible endurance events. • Company sponsored fitness......

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...more easily scale the company up to the size it is today (showing 2,851,610 products available for shipment on November 25, 2008). As online retail has matured, it has become clear that Zappos has superior quality and efficiency in the industry and many companies have begun to use Zappos as a primary method of fulfilling online retail orders. The operations are still the same; Zappos purchases shipments of shoes from the manufacturer, takes orders via the web, and ships orders to the customer. The difference is, Zappos integrates their inventory system with their partner’s vertical website (i.e. Clark’s Shoes,, and Clark’s Shoes can manage its own brand on the front-end of the system. When the financial crisis struck in 2007 and the economy fell into a recession, was still observing growth. Despite their success, they are still faced with questions about how to respond to the changing environment, the primary question being; How will we expand or retrench in light of the economic meltdown? To answer this question, we need to look at several fundamental things. What are Zappos’ core competencies and sources of competitive advantage? Are they sustainable? And, is a more cost-conscious consumer going to affect Zappos? Despite automation and efficiency, Zappos’ core strategy is not to be a cost leader. They provide “Wow” to the customer through exceptional customer service. In the past, this was achieved through short hold times on......

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Zappos, mission and goals is the key to achieving the goals of that strategy. In my opinion Zappos has done a good job in many areas of their strategic planning; they have used their balanced scorecard approach to strategically align themselves in an advantageous position in line with Porter’s Five Forces theory. They were the first to offer their products in the differentiated approach that they have taken, “A Service Company that sells shoes.” Their main goal is to “WOW the customer” and all others that they happen to have relationships with, including suppliers and everyone else in their supply chain, by providing excellent service. Their Competitive Advantage is their company culture and core company values. Employee satisfaction and enthusiasm is key to their culture and they go above and beyond to ensure that taking care of their employees, and making sure that a fun, family atmosphere is maintained in order to have happy employees, with freedom and autonomy, to then be able to ensure that they will in turn make happy customers. They have made suppliers their allies instead of thinking of them as the competition. They have vertically aligned themselves with other websites to alleviate some of the worry of competition as well as positioned themselves to offer their “powered by Zappos” service in order to work with competitors and gain revenue from them. Below I have listed Zappos’ key success factors, as at 2008. The accompanying map of strengths, categorized......

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...Zappos Katrina E. Johnson MGT 4800 Thursday May 10th 2012 Linda Mohr Abstract is an online clothing and shoe store. Zippos’ was founded in 1999 and has grown to be the largest worldwide. The CEO Tony Hseih’ leadership has brought Zippos to a level of rapid growth in less than 10 years. He is innovative with his use of relationship marketing. Hseih believes strongly in diversity, ethics, character, and personality within the workplace. Hseih has a clear understand of the use of technology, social networking, and its value within the market place. Tony Hseih use of growing strategy is pivotal in his success. Zappos The original founder of Zippos is Nick Swinmurn. Swinmurn was out shopping one day in the San Francisco area and could not find what he needed. The very same day Swinmurn went to his small home and has an idea for an online shoe retailer. In 1999, the dotcom boom was on the up rise and Swinmurn site was one of the hundred upstarts. Although, most of the dotcom boom went broke, Zappos was experiencing and exponential rise to success. In 2008 Zappos reached $1billion in annual sales and made, it to the coveted listed of the Fortune Magazine’s list of best companies to work for and that same year reached its 10th anniversary. In December 1999, Swinmurn and a few of his partners realized they had used up their investors seed money and were nowhere near close to realizing a profit. One evening the group met at a bar for drinks to......

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...Son site d'e-commerce, Zappos, numéro un mondial des ventes de chaussures en ligne, basé à Las Vegas, réalise 1 milliard de dollars de ventes par an. Avec des chaussures mais aussi des vêtements, des sacs, des accessoires... Diplômé de Harvard, Tony Hsieh est un passionné de culture client et de... poker ! Ce petit génie américain du business a revendu sa première société, LinkExchange, à Microsoft à l'âge de 24 ans pour 265 millions de dollars ! En 2005, il investit à titre personnel dans Zappos et en devient manager. Quatre ans plus tard, Amazon rachète Zappos pour la coquette somme de 1,2 milliard de dollars. Tony Hsieh (prononcez Shay) en reste le président. Au Top 100 des entreprises où il fait bon travailler Zappos est régulièrement classée dans le Top 100 des meilleures entreprises où il fait bon travailler. Si le bonheur de ses collaborateurs lui tient tant à coeur, c'est qu'il fait sa fortune ! Il y a quelques mois, il a publié un livre de management, Delivering Happiness (éd. Business Plus), pour raconter comment Zappos a su conjuguer profits et bonheur des clients et des salariés. Un best-seller pendant six mois sur les listes du New York Times ou du Wall Street Journal et un exemple de la singularitéde Zappos. La société est l'un des rares sites d'e-commerce au monde dont le centre d'appel basé aux Etats-Unis, "trop important pour être expédié en Inde", ne "flique" pas ses salariés. "Chez Zappos, écrit Tony Hsieh, nous disons que nous délivrons du......

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Genentech and Zappos

...component of fulfilling the goals of HRM. Though many benefits are not legally required, it is vital for companies to keep up with competition and retain employees. HRM, must act as the driving force behind in building willingness in employees, employee retention and by attracting potential candidates. Using benefits as a strategic component helps enhance the effectiveness, morale, productivity and achievement of goals. The internet helps enable employees to research companies before taking a job. Companies can lose employees to competition as a result of not providing desired benefits and may not look good for business in the long run. In addition to reducing turnover rate companies need to set a best industry safety record. HRM needs to understand what motivates the market of targeted employees. Most are not motivated by just a paycheck, but the perquisites like tuition reimbursement, child care and sponsored family events. (Wiley) Using benefits as a strategic component not only builds motivation, but also helps build stronger relationships between management and employees and the clients. Eventually clients will somehow pick up on these relationships in an event they would have a tour of the company, through word-of mouth and eventually, blogs on the internet. 2. Explain how Genentech and Zappos are using employee benefits as a motivating tool. Genentech and Zappos understand that respect......

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