Yahoo Business Policys

In: Business and Management

Submitted By tegaelam
Words 1587
Pages 7
Week 7 Project
MGMT 361

Part 1 Company Profile

Yahoo is a multinational Internet communications company, most famously noted for their search engines, email and web portals. Headquartered in Sunnyvale, California, Yahoo’s history began in 1994 when yet another duo of Stanford students, David Filo, and Jerry Yang wanted to create a site where they could have useful links to other websites that peaked their interest in one central location, they named their site Jerry and David’s Guide to the World Wide Web. It wasn’t long before they realized that they needed a catchier name for their site and agreed to rename to Yahoo. After peaking a large majority of the Internet community’s interest in the site, Yahoo was incorporated and the same firm that funded Google, Sequoia Capital, funded its operations. With their newly found fame and funding, David and Jerry began developing their management team and in the spring of 1996, they launched their IPO. By January of 2000, Yahoo was reaping the rewards of their efforts thanks to a joint venture with a Japanese financial organization that helped to increase their share price, making it only natural for the now biggest name in internet communications to hitch its wagon to one of the now biggest names in internet search engines.

Part 2 Identify problem areas

1. Acquiring & Retaining Quality Employees

Yahoo had great timing when they were first introduced in 1994, but could not sustain their momentum once innovative competitors like Google were introduced. Since 2012 Yahoo cut over 3,000 jobs combined within their organization.

2. Alternative Work Schedules & Telework

In a February article of the New York Times, Yahoo CEO Marissa Mayer sanctioned a memo to be released to the staff explaining that they would be expected to discontinue teleworking and return to working at the office.

3. Creating a…...

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