Windows Phone Ad Analysis

In: Computers and Technology

Submitted By tranceypants
Words 925
Pages 4
Coyle Final

K Matthew Coyle
9/22/2013
English C100--Mr. Davis
Ad Analysis
The Windows Phone: Smoked by the Competition
In today’s fast-paced world, advertisements aim to convey a strong message in a single glance. Minimal wording and clever use of tools such as rhetorical, narrative, and genre focused aims help convey meaning in advertisements and successfully get a message across. The aim of this Windows Phone advertisement is to catch the eye of “gamers”. This is appealing to internet users that are attracted to some sort of action genre to convey that their device might be “superior” to a competitor. This advertisement uses a simple, minimal message to target its audience but leaves many questions and effectively ignores other audiences.
When Microsoft designed this ad, the designer picked a color scheme to flow like the sky with a dash of smoke. The phone itself features App blocks or windows to match the background color to imply that the phone might be customizable (which is a common feature on any competitor’s phone.) Maybe the implication they are trying to convey is that the device would “smoke the competition in the sky”? I’m personally not too fond of the message.
This Window’s phone ad has a very direct message but does not show the reader any feature of the device where it has “smoked the competition”. This message would be used primarily to target gamers, young adults, and cheesy action movie lovers where someone “smokes” the competition. The problem with targeting this audience is that most of them will have internet access and can easily search for reviews about the entire market of mobile phones. In fact, the Windows Phone is probably the least attractive phone in terms of physical specifications and sheer amount of tools that the user can gain access to. The reverse of the implied message is probably the truest, which is that the…...

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