Who Is Igor Ansoff

In: Business and Management

Submitted By geldasmonika
Words 2236
Pages 9
Who is Igor Ansoff

Igor Ansoff (1918-July 14, 2002) was an applied mathematician and business manager. He is known as the father of Strategic management.
Igor Ansoff was born in Vladivostok, Russia, in 1918.
He emigrated to the United States with his family and graduated from New York City's Stuyvesant High School in 1937.
Ansoff studied General Engineering at the Stevens Institute of Technology and continued his education there, receiving his Master of Science degree in the Dynamics of Rigid Bodies.
Following Stevens Institute, he studied at Brown University where he received a Doctorate in applied mathematics with a major in Mathematical Theory of Elasticity and Plasticity and a minor in Vibration.
After coming to California he joined UCLA in the Senior Executive Program. He was a distinguished professor at United States International University (now Alliant International University) for 17 years, where several institutes continue his work in strategic management research.
During World War II, he was a member of the U.S. Naval Reserve, and served as a liaison with the Russian Navy and as an instructor in physics at the U.S. Naval Academy.
Professionally, Igor Ansoff is known worldwide for his research in three specific areas:
• The concept of environmental turbulence;
• The contingent strategic success paradigm, a concept that has been validated by numerous doctoral dissertations;
• Real-time strategic management.
To honor his body of work, the prestigious Igor Ansoff Award was established in 1981 in The Netherlands. The award is given for research and management in the study of Strategic Planning and Management. The Japan Strategic Management Society has also established an annual award in his name and Vanderbilt University has established an Ansoff MBA scholarship.
Igor Ansoff Contribution to Strategy
Until the publication of Corporate Strategy,…...

Similar Documents

Igor Ansoff

...this paper is to look at a strategic management expert and determine what they have done for the area of strategic management. This paper will spotlight Igor Ansoff. Igor Ansoff (December 12, 1918 – July 14, 2002) was a Russian American, applied mathematician, and a business manager (Hussey, 1999). He is known as the father of Strategic management. This paper will detail Igor Ansoff’s contribution to the Strategic management world. Review Igor Ansoff was born in Russia in 1918 and his family emigrated to the United States of America in 1936. His early academic focus was on mathematics, and he obtained a PhD in applied mathematics from Brown University, Rhode Island. He joined the Rand Corporation in 1950, and moved on to Lockheed Aircraft Corporation, where he eventually became Vice-President, Plans and Programmers, and then Vice-President and General Manager of the Industrial Technology Division (Igor Ansoff, 2012). In 1963, Ansoff was appointed Professor of Industrial Administration at the Carnegie Institute of Technology in Pittsburgh. He went on to hold a number of positions in universities in both the United States and Europe. He continued to act as a consultant after retiring from academia in 2000 and, on his retirement, was named Distinguished Professor Emeritus at the United States International University (Igor Ansoff, 2012). Until the publication of Corporate Strategy, companies had little guidance on how to plan for, or make decisions about, the future.......

Words: 1081 - Pages: 5

Ansoff Matrix

...Throughout this time, Coca Cola has constantly adapted aspects of the marketing mix for Diet Coke in order to continually match customer trends and fashions. 2. Coca Cola Vanilla Having had a successful launch in America, Coca Cola decided to launch it’s new Vanilla flavoured version in Great Britain. Prior to doing so, Coca Cola carried out taste tests and developed the graphical ‘look’ of the Diet Coke brand. When they did this, they took great care to incorporate aspects of the Coca Cola brand, but still differentiating it so consumers would see it as an alternative to Coke. 3. Fanta Icy Lemon The development of a new flavour sparkling drink by Coca Cola was as a direct result of listening to consumers who called the company’s Careline telephone service. The business conducted taste tests prior to the 2001 launch. 4. Coca Cola Share Size 1.5l Bottle Desk research showed Coca Cola that a growing number of households contained 1-2 people, which led them to believe that a smaller version of the 2 litre family sized bottle would sell well to these groups. In launching this product (simply sell existing brands such as Coca Cola, Diet Coke etc), Coke did need to alter the product itself, merely different aspects of the marketing mix. 5. Winnie the Pooh Roo Juice Research informed Coca Cola of the opportunity to target parents of children aged 2-5 years with a juice drink that was packaged in a fun and......

Words: 467 - Pages: 2

Igor Stravinsky's Life in France

...the painter and stage designer Serge Sudeikin, and they began an affair which led to Vera leaving her husband.[32] From then until his wife's death in 1939, Stravinsky led a double life, spending some time with his first family and the rest with Vera.[33] Stravinsky's wife reportedly bore her husband's infidelity "with a mixture of magnaminity, bitterness, and compassion".[34] After living near Paris for a short while, the Stravinsky family moved to the south of France, becoming French citizens in 1934 and returning to Paris that year, to live at the rue du Faubourg Saint-Honoré.[35] Stravinsky later remembered this last European address as his unhappiest, as his wife's tuberculosis infected both himself and his eldest daughter Ludmila, who died in 1938. Yekaterina, to whom he had been married for 33 years, died of tuberculosis a year later.[36] Stravinsky himself spent five months in hospital, during which time his mother died.[37] During his later years in Paris, Stravinsky had developed professional relationships with key people in the United States: he was already working on his Symphony in C for the Chicago Symphony Orchestra[38] and he had agreed to deliver lectures at Harvard during 1939.[39] A few months after World War II broke out in September 1939, Stravinsky moved to the United States. Vera followed him the following year and they were married in Bedford, Massachusetts on 9 March 1940....

Words: 502 - Pages: 3

Igor Stravinsky

...Igor Fyodorovich Stravinsky was born on June 17th, 1882 in Oranienbaum, Russia. He was one of four to his polish parents, Anna née Kholodovsky and Fyodor Stravinsky. Igor Stravinsky’s first exposer to music was from his father, who was a bass singer at the Mariinsky Theatre in St. Petersburg. His father helped him learn the love of music. His first musical education began at the age of nine with piano lessons, studying music theory, and attempting composition. By fifteen, he had mastered Mendelssohn’s Piano Concerto in G Minor and finished a piano reduction of a string quartet by Glazunov. That same year, Stravinsky rebelled against the Russian Orthodox Church and abandoned it. Even though he excelled in music, his parents still wanted him to become a lawyer. In 1901, Stravinsky enrolls at the University of Saint Petersburg; however he never attends many of his classes during the four years of school. When it came time to take final examinations in 1905, the school was closed for two months because of Bloody Sunday. He then later received a half course diploma in April 1906. In 1902, Stravinsky began receiving private lessons from Nikolai Rimsky- Korsakov, the leading Russian composer at that time. That very same year Stravinsky’s father dies from cancer. In 1905 Igor Stravinsky proposes to his first cousin Catherin Nossenko. Even though the Orthodox Church opposes marriage of first cousins, they got married on January 23rd, 1906. The same of his marriage, Stravinsky’s......

Words: 649 - Pages: 3

Paper Ansoff

...Ansoff itu produk / pasar matriks Pengenalan Matriks Ansoff Pertumbuhan adalah alat yang membantu bisnis memutuskan produk dan strategi pertumbuhan pasar. Produk / pasar matriks pertumbuhan Ansoff ini menunjukkan bahwa usaha bisnis 'untuk tumbuh tergantung pada apakah ia memasarkan produk baru atau yang sudah ada di pasar baru atau yang sudah ada.  Output dari matriks produk / pasar Ansoff adalah serangkaian strategi pertumbuhan menyarankan agar mengatur arah untuk strategi bisnis. Hal ini dijelaskan di bawah ini: Penetrasi pasar Penetrasi pasar adalah nama yang diberikan untuk strategi pertumbuhan di mana bisnis berfokus pada penjualan produk yang ada ke pasar yang ada. Penetrasi pasar berusaha untuk mencapai empat tujuan utama: • Mempertahankan atau meningkatkan pangsa pasar produk saat ini - ini dapat dicapai dengan kombinasi strategi harga yang kompetitif, iklan, promosi penjualan dan sumber daya mungkin lebih didedikasikan untuk penjualan pribadi • Aman dominasi pasar pertumbuhan • Menata pasar yang matang dengan mengusir pesaing, hal ini akan membutuhkan kampanye promosi jauh lebih agresif, didukung oleh strategi harga yang dirancang untuk membuat pasar tidak menarik bagi pesaing • Meningkatkan penggunaan oleh pelanggan yang sudah ada - misalnya dengan memperkenalkan skema loyalitas. Sebuah penetrasi pasar strategi pemasaran sangat banyak tentang "bisnis seperti biasa". Bisnis ini berfokus pada pasar dan produk yang tahu juga. Hal ini mungkin memiliki......

Words: 2606 - Pages: 11

Ansoff Matrix

...local government funded care homes. Although NAH currently offers only full-time care for its elderly residents, there is a growing need for the market to offer ‘relief care’ packages. This is where elderly people, who do not normally live in residential care homes, could use any of the 20 care homes’ facilities for short periods of time (normally 1 week), in order to enable their normal carers (usually family members) to take holidays or rest periods. A number of NAH’s elderly residents are often referred to local hospitals by their doctors for treatments and therapies. Many of NAH’s staff are fully qualified nurses and these treatments and therapies could be undertaken by the staff of NAH in each of its care homes. These hospital visits for treatments and therapies can be disruptive and upsetting for residents who often prefer to remain in NAH’s care homes and be cared for by staff with whom they are familiar. However, if NAH were to offer these additional facilities within its care homes it will need investment in training and new facilities. REQUIRED: (a) Analyse the opportunities available to NAH, using Ansoff's strategic directional growth vector matrix. (10 marks) (b) Evaluate the opportunities available to NAH in each of the four areas of the Ansoff strategic directional growth vector matrix using Johnson, Scholes and Whittington's Suitability, Acceptability and Feasibility framework. (10 marks) (c) Recommend, with your justifications, which strategic......

Words: 651 - Pages: 3

Igor Ansoff: from Strategic Planning to Strategic Management

...Igor Ansoff: From Strategic Planning to Strategic Management. 1) Background Igor Ansoff, also known as “The father of strategic management” was a business manager, engineer and applied mathematician that had emigrated from Vladivostok to New-York in 1934 when he was 17. After obtaining a degree in General engineering at the Stevens Institute of Technology followed by a PhD in applied mathematics, Ansoff joined the US Naval reserve. In the years during which he served his country, Ansoff was an intermediary with the Russian Navy during the Second World War. Igor Ansoff has worked for 8 years (1948-1956) for the Rand Corporation (Research And Development), an American think tank that worked and made researches for the United States armed forces. Then, in 1957, he joined Lockheed Corporation, an aerospace company, where he was required to develop a diversification plan, as the vice president. After teaching at the Graduate School of Industrial Administration (Carnegie Mellon University of Pittsburgh) in 1963, the European Institute for Advanced Studies in Management of Brussels from 1973 to 1975 and between 1973 and 1986 at the Stockholm School of Economics, he worked as a consultant in many renowned multinationals such as Philips, IBM, General Electric, etc. After a brilliant career, Ansoff passed away on July the 14th 2002. Nevertheless, this did not impeach his legacy from standing tall after his death. The annual “Igor Ansoff Award” created in 1981 in the......

Words: 1039 - Pages: 5

Loreal Mkt Mix and Ansoff Model

...transaction. These kinds of decisions can affect the perceived value of a product. Because price affects the value that customers perceive they get from buying a product, it can be an important element in their purchase decision. Some companies attempt to position themselves as offering lower prices than their rivals. For example, supermarkets such as Asda (Walmart) in the UK, Aldi in Germany, Netto in Denmark and Super de Boer in the Netherlands employ a low-price positioning strategy. Another strategy is to launch a low-price version of an existing product targeted at price-sensitive consumers. For example, Apple launched the Mac mini, a basic version of the Macintosh computer. With this low-priced machine Apple believes it can tempt people who have bought an iPod (and become fans of the company) to ditch their Windows-based PCs and switch to the Mac mini. Many factors affect retail pricing policies. Choosing products and setting prices is an important part of retail management and the next element of the mix, place, focuses on where to sell the product assortment. Figure 6 Low price strategy Place Place considerations involve decisions concerning the distribution channels to be used and their management, the locations of outlets, methods of transportation and inventory levels to be held. The objective is to ensure that products and services are available in the proper quantities, at the right time and place. Distribution channels consist of organisations such as......

Words: 3930 - Pages: 16

Ansoff Matrix

...Ansoff Matrix   1. This matrix was developed by Igor Ansoff 2. It is a framework for identifying corporate growth opportunities 3. Two dimensions determine the scope of options, namely product and market 4. Four generic growth strategies are identified:   Market Penetration - OLD M OLD P -The firm seeks to achieve growth with existing products in their current market segments, aiming to increase its market share. -less risky cause it leverages firm's existing resources and capabilities   Challenge: Market is Saturated Strategies: Increase usage by existing customers Attract customers away from rivals Encourage increase in frequency of use Encourage non buyers to buy   Use when… the market is not saturated There is growth in the market Competitors' share of the market is failing     Product Development - OLD M NEW P -this strategy is appropriate if the firm's strengths are related to its specific customers rather than specific product itself.   New products to replace current products New innovative product Product improvements Product line extensions New product to compliment existing products   Use when… The firm has strong R&D capabilities The market is growing There is rapid change The firm can build on existing brands Competitors have better products   Market Development - NEW M OLD P The firm seeks growth by targeting its existing products to new segments. -pursuit of additional market segments or geographical regions -core competencies   Change......

Words: 293 - Pages: 2

Who Is It?

...to assist the Board in promoting harmonisation of regulations, accounting standards and procedures relating to the presentation of financial statements by providing a basis for reducing the number of alternative accounting treatments permitted by IFRSs; (c) to assist national standard-setting bodies in developing national standards; (d) to assist preparers of financial statements in applying IFRSs and in dealing with topics that have yet to form the subject of an IFRS; (e) to assist auditors in forming an opinion on whether financial statements comply with IFRSs; (f) to assist users of financial statements in interpreting the information contained in financial statements prepared in compliance with IFRSs; and (g) to provide those who are interested in the work of the IASB with information about its approach to the formulation of IFRSs. This Conceptual Framework is not an IFRS and hence does not define standards for any particular measurement or disclosure issue. Nothing in this Conceptual Framework overrides any specific IFRS. The Board recognises that in a limited number of cases there may be a conflict between the Conceptual Framework and an IFRS. In those cases where there is a conflict, the requirements of the IFRS prevail over those of the Conceptual Framework. As, however, the Board will be guided by the Conceptual Framework in the development of future IFRSs and in its review of existing IFRSs, the number of cases of conflict between the Conceptual Framework......

Words: 11609 - Pages: 47

Ansoff Matrix

...Ansoff’s Matrix Lowest Risk Highest Risk Medium Risk Medium Risk Marketing Management Presented to Dr. Ashraf Talaat Prepared by Fady Wahba (Group 50H) Ansoff Matrix: The Ansoff Matrix was developed and named after Russian American H. Igor Ansoff and first published in the Harvard Business Review in 1957, in an article titled "Strategies for Diversification". It has given generations of marketers and business leaders a quick and simple way to think about the risks of growth. Sometimes called the Product/Market Expansion Grid, the Matrix shows four strategies you can use to grow. It also helps you analyze the risks associated with each one. The idea is that, each time you move into a new quadrant (horizontally or vertically), risk increases. The Ansoff Matrix is a strategic planning tool that provides a framework to help executives, senior managers, and marketers devise strategies for future growth. Growth Strategies: Ansoff, in his 1957 paper, provided a definition for product-market strategy as "a joint statement of a product line and the corresponding set of missions which the products are designed to fulfill". He describes four growth alternatives: 1 Market penetration: In market penetration strategy, the organization tries to grow using its existing offerings (products and services) in existing markets. In other words, it tries to increase its market share in current market scenario. This involves increasing market......

Words: 1162 - Pages: 5


...Ansoff’s Matrix Ansoff’s Growth Vector matrix helps a business to understand the business development and/or marketing strategy that it should use to enable growth. It may consider existing markets, or new markets in which to sell its products or services, or existing products or services, or new products or services to sell to customers. Prior to using the Ansoff Matrix your organization should conduct a SWOT analysis. The SWOT analysis serves to identify the strengths and weaknesses of your organization, as well as the external threats to it and the opportunities available to it. Once these have been identified you can use the Handoff Matrix to investigate the implications of your organization’s current strategy and those of any changes that are suggested by the SWOT analysis. The usefulness of both the SWOT analysis and Ansoff’s Matrix depends on the quality and Accuracy of the market intelligence they are based on. This information is best supplied by working managers who can provide accurate and up-to-date information on every-Thing from customer feedback to competitor activities. There will be differing levels of risks and opportunities associated with each of the strategies. The detail below refer to products, but they could also apply to services, such as those offered for example by banks, insurance companies or utility companies. 1. Market Penetration Strategy: This strategy seeks business growth through selling existing products in existing market. For......

Words: 717 - Pages: 3

The Who

...The Who Before enrolling in American Popular Music, I had decent background on a fair amount of bands and artists we have talked about in class, including, but not limited to, Eric Clapton, The Beatles, and The Eagles. These artists are some of my Dad’s favorite, so therefore I learned a lot about them from him; however, he has never been a fan of The Who. Therefore, I was rather excited when I was assigned a research paper on The Who; a band who I really knew nothing about before American Popular Music. In the following paper, I will provide details about The Who’s individual band members’ lives, as well as information in relation to the band in general. The Who had four main members: Pete Townshend, Roger Daltrey, John Entwistle, and Keith Moon. In addition to being the band’s guitarist, Pete Townshend took on the roll as the primary song writer. The most interesting fact I found about Townshend, is that he owns his own book publishing company. He actually published a book of his own called “Horse’s Neck” which consisted of a variety of short stories. Townshend has maintained a musical interest throughout his life, even after The Who broke up in 1983 (The Who Official Band Website). Roger Daltrey has always been a passionate musician; to the point where he even designed many of the bands guitars (The Who Official Band Website). Recently, Daltrey’s passion for music resurfaced. According to Mayer Nissim, a reporter for Digital Spy, “Roger Daltrey has confirmed that he...

Words: 764 - Pages: 4

Case Study Ansoff Product Matrix

...Case scenarios: Ansoff product–market matrix: Task 1: Australian Leisure Resorts (ALR) - Core business, selling rooms and holidays to individual consumer groups in Australia. - Key success factor: Keep occupancy rates high Issue: Brown (Founder of ALR) is developing new software for his hotel chains / resorts that will replace the current manual recording / booking system. This will provide real time booking information to potential customers, reducing the booking confusion currently associated with the manual system. Options floated to Brown: 1. Develop the software for use in the company’s currently owned hotels and Resorts. This strategic option can be classified as Market penetration (Quadrant 1). The key success factor for ALR is to keep occupancy rates high. Currently, due to the manual recording system employed, up to date hotel room booking information is not readily available to consumers. This option fits into quadrant 1 as it will increase the amount / volume of potential hotel bookings with existing customers in ALR’s existing market, as more meaningful booking information is made available to consumers (the information is “live” and in real time showing consumers what rooms in each hotel are available). This option does not fit Product development (Quadrant 2) as ALR is not introducing new products or services to existing markets. The organisations core business - hotel / resort room bookings remains unchanged. The change......

Words: 1444 - Pages: 6

Ansoff Matrix

...the main aspects of Ansoff analysis. The four strategic options entailed in the Ansoff matrix are discussed along with the risks inherent with each option. The article includes tips for students and analysts on how to write a good Ansoff analysis for a firm. Moreover, sources of findings information for Ansoff analysis have been discussed. The limitations of Ansoff analysis as a strategic model have also been discussed. Introduction The Ansoff matrix presents the product and market choices available to an organisation. Herein markets may be defined as customers, and products as items sold to customers (Lynch, 2003). The Ansoff matrix is also referred to as the market/product matrix in some texts. Some texts refer to the market options matrix, which involves examining the options available to the organisation from a broader perspective. The market options matrix is different from Ansoff matrix in the sense that it not only presents the options of launching new products and moving into new markets, but also involves exploration of possibilities of withdrawing from certain markets and moving into unrelated markets (Lynch, 2003). Ansoff matrix is a useful framework for looking at possible strategies to reduce the gap between where the company may be without a change in strategy and where the company aspires to be (Proctor, 1997). Main aspects of Ansoff Analysis The well known tool of Ansoff matrix was published first in the Harvard Business Review (Ansoff, 1957). It was......

Words: 3236 - Pages: 13