Week Individual Assignment

In: Business and Management

Submitted By clarkmtc
Words 405
Pages 2
Understanding Business Research Terms and Concepts: Part 1
Student Name
April 20, 2015 RES/351
Joe Blow

Summary
This week, week four, we are asked to identify two articles in the University Library: one in which the business problem is researched using a qualitative design and the other using a quantitative design and summarize each of the research designs.
Questions
What are the strengths and weaknesses of each approach? Strengths and weaknesses of Quantitative research. The most apparent strength of quantitative research is in its facts, based on real numbers. To form research based on quantitative methods, you must have numbers to count and compare, making this method very granular. Strengths also include the ability to grab a snapshot of the user population surveyed. A weakness, however, is the ability to use that data or those snapshots to interpret or make and long term decision based on that data alone. Allot of assumptions are made with quantitative data and snapshot data, and it’s a good baseline, but requires more data to be completely accurate. Strength and weaknesses of Qualitative Research. Qualitative study, unlike quantitative, does not give you the numbers to form statistics and charts to gauge a particular research survey or poll. The good thing about qualitative research however, is that you can measure and use human behaviors to measure whether or not something is going well or failing, like a hamburger recipe or an automobile. The personality information gathered from qualitative research simply cannot be extracted from numbers or quantitative research.
How can they be used most effectively in a combined approach? Quantitative and qualitative data are both important in forming an accurate picture of a population surveyed. While neither are standalone for critical decisions, both in aggregate can be used to make…...

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