Volvo - an Overview

In: Business and Management

Submitted By abdurrahman532
Words 8587
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Letter of Transmittal

02 December, 2011.

Dr. ABM Shahidul Islam
Professor,
Department of Marketing
Faculty of Business Studies
University of Dhaka

Sub: Request for acceptance of the term-paper

Sir,
We are very pleased to be able to submit our term-paper on “Volvo - an overview”. In developing the report we have followed the format and instructions given by you.

In every sphere of our report, we have tried our level best to make a good combination of learning from the Integrated Marketing Communication Course. We also tried to match our theoretical knowledge and the direct experience gathered during the preparation of our term-paper. In this report, we have tried to be as descriptive as possible for the convenience for the reader.

Any clarification required & query needed regarding our report will be gratefully acknowledged.

Yours obediently

Mudassar Mahmood Khan Md. Matiul Islam Md. Abdur Rahman Bhuiyan Md. Ehsanul Haque
ID No. 41018003 ID No: 40609063 ID No: 40610059 ID No: 41018044
18th Batch 9th Batch 10th Batch 18th Batch
EMBA EMBA EMBA EMBA
Dept. of Marketing Dept. of Marketing Dept. of Marketing Dept. of Marketing
University of Dhaka University of Dhaka University of Dhaka University of Dhaka

Executive Summary:

Volvo Car Corporation, or Volvo Personvagnar AB, is a Swedish automobile manufacturer founded in 1927, in Gothenburg, Sweden. It is owned by Zhejiang Geely Holding Group. Volvo was originally formed as a subsidiary company to the ball bearing maker SKF. When Volvo AB was introduced on the Swedish stock exchange in 1935, SKF sold most of the…...

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