Transmedia Storytelling and Game of Thrones

In: Film and Music

Submitted By DmitryL
Words 7486
Pages 30
Dmitry Lovket, 01.04.2014
Foreword
Castles, knights, dragons, battles and even newly-invented language – all these features are typically attributed with storyworlds created in the tradition of J. R. R. Tolkien. George R. R.
Martin not only shares the initials with the author of The Lord of the Rings, but with A Song of
Ice and Fire, has created a series of books that received enthusiastic reviews from critics and readers all over the world, nominating him the unofficial title of ―American Tolkien‖ [9].
In 2007 Martin agreed to collaborate with cable network HBO‘s writer-producers David
Banioff and Daniel B. Weiss on the adaptation of his epic novel series to TV under the name
Game of Thrones (GoT) [14]. Its narrative features the medieval fantasy world of Westeros, in which five noble families struggle to seize the all governing Iron Throne, and, with a complete broadcast of three seasons, the result has led TV critics to hail the show as one of the pinnacles of quality television narrative [21]. The show has also obtained an exceptionally broad and international fandom. The series has won numerous awards and nominations. It is the most recent big-budget media franchise to have contributed to the popularity of epic fantasy genre in mainstream TV.
This essay will analyze the transmedia storytelling strategies applied to promote the TV series Game of Thrones. Transmedia storytelling is understood as a story told throughout numerous media platforms, with special content pointing back to the main narrative, working as a potential new audience entry-point. ―In which way transmedia storytelling is involved in Game of Thrones commercial success?‖ is the research question proposed.
To answer this question, I intend to refer to the concepts of paratexts in relation to core text, as it is essential for transmedia storytelling. It is worth mentioning here…...

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