Thinking Fast and Slow

In: Novels

Submitted By jd123xx123
Words 1889
Pages 8
Jason Drago
Professor Bhargave
Marketing 4093
24 February 2015

Thinking Fast and Slow

Thinking Fast and Slow is a book written by Daniel Kahneman. The book contains over 40 years of his and his colleague’s research on the human mind and the way humans make judgments and decisions. Kahneman makes the book very intriguing by applying his experimental findings to his concepts throughout the book. His hope for the readers of this book is that they will be able to recognize when our brain tries to act irrational, and gives steps to take to try and make rational decisions. The book begins with an introduction on the work between Daniel Kahneman and his good friend Ramos Tversky. The two began to work together in 1969 and wrote an article on intuitive statistics. It was then that they realized that they really enjoyed each others company and that together, they were capable of discovering things that each on there own could not achieve. This is what led them to continue to work together for fourteen years. Throughout the fourteen years, the pair wrote many articles with their two greatest works being, “Judgment Under Uncertainty: Heuristics and Biases” and “Prospect Theory: An Analysis of Decision Under Risk.” These two works became very influential to many in the field of research in judgment, decision-making and behavioral economics. Kahneman went on to win the Nobel Prize in 2002 for his and Amos’ work on judgment, decision making, and prospect theory, but he says that it should have been Amos who won had he not died in 1996. These works were the platform for the work that Kahneman continued to research.
Following the introduction, the book focuses on how we think with two systems. Two systems is the concept that our mind operates in two separate ways when approaching judgment and choice. The two systems are labeled “system 1” and “system 2.”
System 1 is…...

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