The Future Is Now

In: Other Topics

Submitted By shawnkahen
Words 1690
Pages 7
The Future is Now My first assignment as a senior analyst at Tesla Motors is to evaluate the changing relationship between our environment and the energy we use ever since the company was established. Since the largest automobile company in the world was founded on the principle of decreasing the environmental impact of the automobile, I find that such an assignment must be taken seriously and with careful consideration. While searching for some ideas, I stumbled upon in my bookshelf a book entitled Taking Sides, written by Thomas Easton. This book, which was the 2009 edition, was right around the time Tesla began its prominent ascent. It touches on three key points which I feel to be most prudent even to this day – global warming, new electricity sources such as wind, and automobile standards. It is amazing that just 20 years ago there was still a virulent debate on the existence of global warming. Even after all the scientists agreed on the detrimental effects of fossil fuel consumption, some politicians and many others in the United States were still arguing otherwise. In Issue 8, Seth Schulman argued that this was due to the oil industry’s brilliant “disinformation campaign.” Modeled after the tobacco industry’s strategy to fool the public on the harmful effects of smoking, ExxonMobil employed tactics such as creating uncertainty, laundering information, hiring fake scientists to back their efforts, shifting the focus of the debate, and lobbying government officials to stir up doubts on global warming. With regards to the opposition, Ivan Osorio used those same tactics previously mentioned to refute the scientific fact. Instead of focusing on the actual climate changes due to anthropogenic greenhouse gases, Osorio shifted the focus to the people who believed in it. He used inflammatory words such as “jihad” and associated them with the scientists who…...

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