The 4p’s of the Marketing Mix:

In: Business and Management

Submitted By jahed
Words 950
Pages 4

PRODUCT Geographic

Nokia mobile phones by Series Nokia 1000 series

Nokia 2000 series
2110i·2115i·2310·2600·2600 classic·2610·2630·2650·2651·2700 classic·2730 classic·2760

Nokia 3000 series
3100/3100b/3105·3110·3110 classic·3120·3120 classic·3155· 3200/3200b/3205·3210·3220·3230·3250·3310·3315·3330·3410· 3500 classic·3510/3590/3595·3510i·3600/3620/3650/3660·3600 slide· 3720 classic

Nokia 5000 series
5070·5100·5110·5130 Xpress Music·5200·5210·5220 Xpress Music· 5230/5235·5300·5310 Xpress Music·5320·5330 Mobile TV Edition· 5500 Sport·5510·5530·5610·5700·5730·5800

Nokia 6000 series
6010·6020/6021·6030·6070·6085·6100·6101·6103·6110/6120· 6110 Navigator ·6111·6120/6121/6124 classic·6131/6133·6136·6151· 6170·6210·6210 Navigator ·6220 classic·6230·6233·6255i·6260 Slide·6265·6270·6275i·6280/6288·6290·6300·6300i·6301·6303

Nokia’s mission is to regain its leadership position in the smartphone market. The company sees greatest potential for achieving its objective in the partnership with Microsoft. According to the environment analysis the most serious problem for the company is the threat from existing rivals. Apple Inc and Samsung are the market leaders, companies with innovative products and great marketing strategies. Apple is using differentiation strategy when introducing its products, and Samsung is using segmentation strategy for the majority of its products except for its flagship device.
Nokia has built some interesting products in the Lumia series, with very impressive technologies and beautiful designs. However the market success of these products has not been so great and Nokia did not achieve its goal of becoming a market leader in Europe. According to the analysis the reason for this is wrong implementation of…...

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