Terra

In: Business and Management

Submitted By seipokegai
Words 2110
Pages 9
Without a unified goal and a lack of leadership and communication, TerraCog has found itself in a tough situation on whether to sell its new GPS system, dubbed Project Aerial, at a competitive price or at a higher price. Their main competitor, Posthaste, has been slowly taking shares from the company with their satellite imagery GPS system that has been on the market for almost two years. As the threat of this competition continues to pressure the company, TerraCog seems to be straying away from its core competency of producing higher quality products compared to its competitors. Internal issues also arise as personal goals within departments interfere with other department goals, hindering the success of their main objective. Emma Richardson, the Executive Vice President, now must make a final decision on how to price the Aerial.
With Harold Whistler, the VP of Design and Development, near retirement, Allen Roth, a current director within the same department, aims to take on the role of vice president. Project Aerial has been taking away time from Roth to complete more exciting projects that he could use to promote himself as a strong candidate for the soon to be available VP position. This is an example of Value Theory of Job Satisfaction: a theory suggesting that job satisfaction depends primarily on the match between the outcomes individuals’ value in their jobs and their perceptions about the availability of such outcomes. Without the opportunity to complete the projects he prefers, and his high level of valence towards the vice president position, Roth is dissatisfied with the current Project Aerial. During the Aerial pre-launch meeting, Roth addresses his concerns and mentions that his other projects have been put on hold, but is ignored. At the following meeting a week later, Roth responds to Whistlers suggestion for a redesign by saying, “That’s wishful…...

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