Tech

In: Business and Management

Submitted By ampof100
Words 749
Pages 3
Frog design is a global firm with over 400 employees in nine studios around the world, they have designed products for companies like Apple Macintosh computer, airline terminals for Lufthansa, and the groundbreaking Sony Trinitron television. When it comes to the people in which frog have worked with the list is endless, some of the most notable companies in which they have done business with include but not limited to Disney, AT&T, Dell, Louis Vuitton, MTV, Sprint, Siemens, Yahoo, and Microsoft. For frog to maximize the fit with customer needs they perform surveys and run experiments with their potential customers. When it comes to how their activities affect its ability to maximize the fit with customer needs they don’t offer evoking features, great quality, or attractive pricing than their competitors’ products. They also have a hard time when it comes to trying to figure out what different races and back ground wants or demand. They also lack in the knowledge on what features their consumers want the most. Frog’s activities affects its ability to minimize development cycle time because they aren’t as fast as others when it comes to the market. In a sense they are slow to the market which gives their competitors an advantage over them, by the time they get their product into the market their competitors are already there and the demands in products are starting to shift. Frog’s activities has affected its ability to control development costs because they are focusing on creating a product which will exceed the consumers expectation and trying to bring it into the market before anyone but in turn it is not being accepted in the market by consumers which is leaving them with high development cost.

There are several advantages and disadvantages of involving customers fairly early in the design process. When in get the consumers involved in the early stages of…...

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