Tainted Milk Powder

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China's Tainted Baby Milk Powder
Unit 1 - Assignment #1
China’s Tainted Baby Milk Powder: Rumored Control of Online News 1. Yes, there was damage to Baidu.com’s reputation. The rumors made the company’s information appear unreliable. By the rumor of the company being paid off for both not disclosing information and by ad placements, in the way that paid ads are listed pages before unpaid ads. The placement of ads also gives way that companies could pay for ad placement.

2. Future reputational damage could force the company into bankruptcy if the public’s trust is completely lost. How the company is view could be measured by how my hits the site would continue to get. If the public believes the information is unreliable, the hits to the sight would decrease. If a decrease happens, it is highly likely that the need for the company will not continue to exist. Because of the rumors of the omission of information and ad placement, the public could question the reliability of the information that is on their site. Once the public’s trust is completely lost, recovery is difficult.

3. Baidu.com will have to overcome the rumor of how they were said to have accepted payments for withholding a company’s information from on-line searches. They will have to disclose all of their financial records. This is done in an effort to make the company financial activities as transparent as possible and display that they are confederate in their financial activities. This will aid the company in regaining the trust of the public and the public will ultimately trust the information that is contained on the search engine.

5. The government can remedy a “culture of secrecy” by making laws that are designed to prevent the deliberate secrecy or manipulation of the truth when the public is directly affected. Corporations can remedy secrecy or…...

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