Summary of the Article Written by Joanna Stavins

In: Business and Management

Submitted By lilcarmichael
Words 624
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Summary of the article written by Joanna Stavins,
Price Discrimination in the Airline Market: The Effect of Market Concentration

The article is based on the assumption of the price discrimination increases with the competition in the airline market.
Introduction:
The relationship between price discrimination and market concentration has already been studied by Dana (1998) and Gale&Holmes (1993); the first states that PD1 could be present even if MC2 is low and there is no particular strength of a carrier. Gale&Homes point out that monopoly airline may want to avoid all those customers with high valuation of time.
Purchase discount and Saturday-night stayover are the more used techniques to price discriminate the airline market.
The model implemented calculates the differences in marginal effects of ticket restriction over the main routes characterized by different levels of MC.
A negative effect of MC on price dispersion has been discovered by Borenstein and Rose in their 1994 study.
An effective way to discriminate the nature of their customer is to attach some ticket restrictions to the cheaper one, causing the Higher Type of customer to dislike those kinds of fares.
Dana highlighted that the discrimination techniques described above mainly affect the consumers with heterogeneous and uncertain demand
Data:
A certain date has been chosen to be surveyed, September 28 1995, All data comes from Official Airline Guide. That day was a Thursday, so all the holiday or weekend travellers are just a small minority.
It is useful to notice that the MC is low due to the small number of routes (12) included in the 5804 tickets available.
To test for robustness, we use two different ticket restrictions in the estimation, and both deliver the same results.
The restriction that could be attached are: 1. Cancellation Penalty 2. Number of Days in…...

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