Strategy Decision-Making and Human Resource

In: Business and Management

Submitted By louisachew
Words 2086
Pages 9
TABLE OF CONTENTS

1. INTRODUCTION 2

2. FACTORS INFLUENCING CONSUMER DECISION 3 - 7

3.1. Process of Consumer’s Decision 3

3.2. Consumer Decision 4

3.3. Branding 4 - 5

3.4. Brand Awareness 5

3.5. Empowered Consumers 5 - 6

3.6. Types of Loyalty 6 - 7

3. Conclusion 8

4. References 9

How does a consumer decide if a marketer's brand is superior to others; does he make decisions in a linear, logical manner or in a circuitous, heuristic fashion?

1. INTRODUCTION In our contemporary world, an organisation strives hard to get their market share by competing with each other in terms of quality, price and timeliness of delivery. Moreover, due to increasing international trade changes such as free trade agreements, trade and manufacturing globalisation as well as privatisation, organisations are compelled to compete on both local and international fronts. Unless an organisation is able to satisfy the demands of consumers, it will not survive in such a competitive business world. Of recent, consumers are more cognizant of various brands of a particular product or service available. In general the consumers make a decision to buy any product or service if they are confident about the brand. This paper analyses how the consumer decides if a market brand is superior to others and whether he makes his decision in a linear and logical manner or in a circuitous and heuristic fashion.

2. Factors influencing consumer decision 2.1. Process of the consumer’s decision

At any given point of time, potential customers form impressions of any brand from various touch points like…...

Similar Documents

Human Resource Management Strategy

...Table of Contents Introduction 2 Human Resource Defined 3 Strategic HRM Elements 3 Strategic Planning 4 Strategy 4 Strategic HRM and Goals & Objectives 4 SHRM – A tool to achieve organization’s goals and objectives 6 Case Study 7 Company Information 7 Company background 7 Core strategic aims and values 7 Pest Analysis 8 Political Factors 8 Economic Factors 9 Social Factors 9 Technological Factors 9 Employee and human relations 10 Human Relations 10 Key Success Variables 10 Employee Relations 10 Key Success Variables 11 Global market value and competitive advantage 11 Internal & external customer satisfaction 11 Key Success Variables 12 Conclusion 12 List of Figures Figure 1: Strategic Human Resource Management Model 6 Figure 2: Traditional HR versus Strategic HR 7 Figure 3: Pest Model 9 Introduction In the current global business environment, the role of HR cannot be neglected. HR consideration is equally important as the knowledge economy expects from their workforce to share their contribution in building the structure of the ideas for the benefits of organization as a whole and at the same time support in compliance of its strategy. HR competent people working in an organization set the benchmark in value additions for the business activities that are undertaken in return to have the desired achievements of goals and objectives. Hence it has been pretty crucial to acquaint with the dynamic HR changes that are happening in an......

Words: 2620 - Pages: 11

Human Resource Strategy

...Ten Steps to a Global Human Resources Strategy Creating an effective global work force means knowing when to use "expats," when to hire "locals" and how to create that new class of employees -- the "glopats." By John A. Quelch and Helen Bloom The scarcity of qualified managers has become a major constraint on the speed with which multinational companies can expand their international sales. The growth of the knowledge-based society, along with the pressures of opening up emerging markets, has led cutting-edge global companies to recognize now more than ever that human resources and intellectual capital are as significant as financial assets in building sustainable competitive advantage. To follow their lead, chief executives in other multinational companies will have to bridge the yawning chasm between their companies' human resources rhetoric and reality. H.R. must now be given a prominent seat in the boardroom. Good H.R. management in a multinational company comes down to getting the right people in the right jobs in the right places at the right times and at the right cost. These international managers must then be meshed into a cohesive network in which they quickly identify and leverage good ideas worldwide. [pic]Such an integrated network depends on executive continuity. This in turn requires career management to insure that internal qualified executives are readily available when vacancies occur around the world and that good managers do not jump ship......

Words: 6246 - Pages: 25

Human Resources Decision Making at Calgary Importers Ltd

...Seminar #: 1 Title: Human Resources Decision Making at Calgary Importers Ltd Date: 13.09.2013 1. If I were the President of Calgary Importers limited and was asked to resolve the dispute, I would agree on the argument posed by the vice president of human resources; Rob Whitter. This is because of many reasons and one of them is the fact that he is part of the HR department, which is a specialized group within an organization with a primary focus of ensuring the most effective use of human resource management systems by individual’s managers and the organization as a whole. Given this issue to be HR related, Rob Whittier has brought up an idea of key decisions about IT policies being centralized in order to maintain consistency. In my opinion, this is a great idea because if key policies, which are general principles of action guiding the organization as a whole, are accessible through a centralized system, then every branch of the organization can access this information and work with each other more effectively. Integration is vastly becoming an integral part of organizations nowadays and the more effective different branches of an organization can work together, the more effective and efficient the overall production of an organization can be. Example of a Centralized and technological system that can applicable is an Enterprise Resource Planning System (ERP). By enabling different departments of an organization to work together, Increased productivity and chances of......

Words: 571 - Pages: 3

Human Resource Strategy

...Integrating of Strategy and HumanResource Management The experiences of several organizations provide good examples of the integration of strategy and human resource management. One such example is provided by the experiences of People’s Bank, a financial services company headquartered in Bridgeport, Connecticut. Massive changes began to take place in the business environment of banking with deregulation and relaxation of ceilings on interest. Money markets began to drain off funds that ordinarily went into banks’ deposits, forcing them to rely on more expensive sources of funds. Further, the money center banks began to compete in the same middle markets as regional banks. People’s, which was a small regional bank, responded by changing its strategy from a product orientation to one directed toward markets. With a product orientation, products are developed and then markets are sought out in which to sell the product. Conversely, a market orientation involves an opposite approach in that market demands are determined and then products developed to serve the market. As a result of these changes, People’s transformed itself into a diversified financial services company with 139 branches and a fully integrated banking services and stock trading presence on the Internet Because of major changes in People’s strategy, there was recognition that new organizational structures would be needed to accommodate the changes. The organization was decentralized, hierarchical levels......

Words: 684 - Pages: 3

Managing Financial Resources and Decisions Making

...UNIT TITLE: MANAGING FINANCIAL RESOURSES AND DECISIONS MAKING UNIT NUMBER: UNIT 2 QFC LEVEL: LEVEL 5 ASSESSMENT TASK 1 Eight (8) sources of finance available to a business and for each source; assess its implications (financial, legal, dilution of control and bankruptcy). Sources of finances can be divided into two namely, internal and external finance. Internal finance refers to the funds or financial resources that are within easy reach of business owner i.e. owner has control over resources. BBC (2013) Examples of Internal finance include personal finance and retained earnings/profit. Personal/Owner’s Finance comprises of financial resources such as personal savings, current or fixed assets used by the owner to raise funds for a business project. Most of the resources are either in cash or inconvertible to cash, with the exception of fixed assets such as equipment that can be difficult to convert for usage immediately. Houston Chronicle (2013) The advantage of using personal finance is that the business owner does not need to worry about paying interest rates or meeting deadlines for repayment. Also, as stated above the owner benefits from having autonomy to make decisions on how to run the business i.e. having full control of the business and its resources with no interest rate needed. Using personal finance can......

Words: 5869 - Pages: 24

Shell Human Resources Strategies

...Why Human Resources? ..................................................................................... 2 Why Shell Company? .......................................................................................... 2 1-1- 1-2- 2- Constraints on Shell’s Human Resource Strategies ..................................................... 3 IT systems for fully decentralized geographically company .................................. 3 Operating as part of the local community ............................................................ 3 Highly skilled nature of new jobs ......................................................................... 3 2-1- 2-2- 2-3- 3- Analyzing Shell’s constraints according to the book’s categorization ........................... 4 4- Shell’s solutions for constraints on Human Resource Strategy .................................... 6 Using Technology to transform HR...................................................................... 6 Implementing concept of fairness and equity........................................................ 7 Connecting new business goals with talent recruitment policies ............................ 8 4-1- 4-2- 4-3- 5- Conclusion ................................................................................................................. 9 Page 1 1- Introduction 1-1- Why Human Resources? Human Resources (HR), as one of the key points of operation management strategy decision,......

Words: 2235 - Pages: 9

Human Resource Strategy

...BUS 508- Assignment 2: Human Resource Strategy Latasha Luke Professor Mary Jane Granoff Contemporary Business-BUS 508 2/18/2015 In choosing an industry in which two or more companies that have been voted on some of the best places to be employed and carefully reviewing the Top 100 companies on Forbes I have chosen Wal-mart and Target. Wal-mart and Target are the leaders in the Retail industry. Both have many things in common when discussing corporate culture. Wal-mart and Target are both very customer driven. You can go into a store owned by either business and be met by knowledgeable, helpful employees. The type of service provided is a direct reflect of the type of training that is provided by each companies Human Resources Department. Each company has also embraced the idea of focusing on customers’ needs as well the needs of their employees and realizing that taking care of their employees is a way to build a strong team. Another way that these companies mirror each other is through community service efforts, both strive to be good corporate citizens at a time when the communities......

Words: 1309 - Pages: 6

Human Resource Strategy

...CERTIFIED HR PRACTITIONER Module 1 – Day 1 © KPL/2012 LEARNING OUTCOMES 1. Explain what human resource management is and how it relates to the management process. 2. Show with examples why human resource management is important to all managers. 3. Illustrate the human resources responsibilities of line and staff (HR) managers. 4. Briefly discuss and illustrate each of the important trends influencing human resource management. © KPL/2012 LEARNING OUTCOMES 5. List and briefly describe important trends in human resource management. 6. Define and give an example of evidencebased human resource management. © KPL/2012 HRM - Definition Human Resource Management (HRM) is the process of acquiring, training, appraising, and compensating employees and attending to their labor relations, health and safety, and fairness concerns. © KPL/2012 THE MANAGEMENT PROCESS Planning Controlling Leading Organizing Staffing © KPL/2012 HRM PROCESS Acquisition Training Fairness Health and Safety Labor Relations Human Resource Management (HRM) Appraisal Compensation © KPL/2012 PERSONNEL ASPECTS OF A MANAGER’S JOB • Conducting job analyses • Planning labor needs and recruiting job candidates • Selecting job candidates • Orienting and training new employees • Managing wages and salaries • Providing incentives and benefits • Appraising performance • Communicating • Training and developing managers • Building employee commitment © KPL/2012 PERSONNEL MISTAKES • • • • • Hire...

Words: 3120 - Pages: 13

Decision Making Strategy

...1. Introduction Decision making is a very critical and major role for a manager. There is a continue flow of information and process run through and achieve the right Decision. Here I am going to mention and analysis of the two decisions that my manager has taken. How the decision will help her and meet the organisational benefits. Also I would like to demonstrate how all the learning process of decision making will reflect my own work and practice as a assistant manager. 2.1 Overview of Organisation My company name is Housing & Care 21, established in 1964. It’s the UK’s largest non-profit care provider and a national leader in providing innovative, affordable housing for older people. Also it works closely with local communities to develop new services that meet the needs of older people and neighbourhoods. It has over 28,000 customers and delivers more than 80,000 hours of home care by 6500 members of staff. It has turnover £200m and chairs the national Housing and care Dementia research Consortium. It acquired Claimer Care Group Plc. in 2009.The company invests in A* rated vocational qualifications centre so our staff can fulfil their potential and giving them the skills to provide the best possible services to the residents and service users. Housing & Care 21 promotes choice and independent for older people through a range of care, health and housing services and accommodation. Its expertise includes retirement housing, care and support services, dementia......

Words: 2355 - Pages: 10

Human Resource Strategy

...08/09/2015 08/09/2015 Dr. Etido Akpan Business 508_Contemporary Business Dr. Etido Akpan Business 508_Contemporary Business Assignment 2 Human Resource Strategy Assignment 2 Human Resource Strategy SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. “Through innovative solutions, SAS helps customers at more than 75,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world The Power to Know.” Hyatt Hotels Corporation is a global hospitality company with widely recognized, industry leading brands and a tradition of innovation developed over our more than fifty-year history. They manage, franchise, own and develop Hyatt branded hotels, resorts and residential and vacation ownership properties around the world. As of December 31, 2014, the company's worldwide portfolio consisted of 587 properties. It began at North Carolina State University as a project to analyze agricultural research. Demand for such software capabilities began to grow, and SAS was founded in 1976 to help customers in all sorts of industries – from pharmaceutical companies and banks to academic and governmental entities. SAS – both the software and the company – thrived throughout the next few decades. Development of the software attained new heights in the industry because it could run across all platforms, using the multivendor......

Words: 1169 - Pages: 5

Business Strategy for Human Resources

...w e a n Business Strategy and Human Resource Management: Setting the Scene Ed van Sluijs & Frits Kluytmans MERIT Open University This article is based on a journey through the wilderness of strategic human resource management. Part 1 gives an overview of the recent literature on this topic, particularly pertaining to the two issues which received have most attention until now: the relational aspects and the content aspects. In part 2, we go deeper into the wilderness and explore the least known aspect of strategic human resource management, namely the process aspects. This exploration is based on the simultaneous study of the (scarce) literature and four cases. Finally, the connection between the three aspects is investigated. INTRODUCTION Increased integration between human resource management and business strategy is one of the most important demands that are placed upon modern strategic human resource management. In both the management and the academic literature, it is generally acknowledged that the strategic deployment and management of personnel can contribute to the success and continuity of the firm. Some go even further by stating that a firm’s human resources form the basis of the firm’s competitive advantage. In this view, the human resources are the most important assets of an organisation. At the same time, in addition to the importance of the human resources as such, it is believed to be important that the management of the human resources should be in......

Words: 10628 - Pages: 43

Strategies for Decision Making

...data and another that gets data from the flip side at the same time. 12. Isolate * The telephone that I create will be different from any other mobile device already invented. It will be a must have for people all over the world with disabilities, but want to have the latest smart phone. 13. Distort * The phone will come in multiple colors so people can pick their favorite color phone. Customers can also choose a shape, either round or square. 14. Contradict * Can this device be helpful to people will other disabilities not just people who are blind or death. 15. Disguise * The device can be disguised as a hand wallet for ladies or as a wallet for men. 16. Parody * The phone's development will be a stride in human advancement as it will empower us to beat the limits postured by space to some degree. 17. Prevaricate * This device won’t likely distract people from their every day duties and jobs 18. Metamorphose * The device will evolve quickly because it will be used by scientist who will find ways to make it even better. 19. Hybridize * The new device will be able to be used with current electronics such as car stereos, televisions, home stereo systems and computers. 20. Mythologize * This new device will symbolize the Greek God Atlas who held the world on its shoulders because this device will definitely hold the world together by keeping people connected. 21. Fantasize * Once this new phone is advertised and more......

Words: 576 - Pages: 3

Human Resource Strategies

...skills. (source:www.investopedia.com) Based on my research, it can be concluded that the human resource management of Walmart has majorly contributed to the success of the company by adding value to their daily operations. Further on this conclusion will be explained in-depth with the facts and evidence. First and foremost, let us take a look at some of the essential skills of human resource management and how they relate to add value to the success of Walmart. Planning Planning is a basic management function involving formulation of one or more detailed plans to achieve optimum balance of needs or demands with the available resources. (source : www.businessdictionary.com). Walmart has a opted for a simple pricing strategy, which is to provide consumers with adequate value for their hard earned money. The human resource strategy is to always make sure employees plan to hold down costs whenever it is possible. Every time they are successful in reducing the expenses needed, those savings are passed along to the customers in the form of lower prices. This effective strategy hits two birds with one stone, lowering expenses as well as putting more pressure on competitors to keep up. Organizing Organizing is arranging several elements into a purposeful sequential or spatial (or both) order or structure.(source: www.businessdictionary.com). The role of human resource is to install in the leaders and employees of Walmart to undergo the process of......

Words: 1079 - Pages: 5

Human Resource Strategy

...Human Resource Strategy Abstract When you think of the best place to work, you may come up with many different ones. But you have to narrow it down, and determine which ones on the Fortune 100 list. The two industries that I have decided to compare and contrast is Google and Zappos. One of the best things about working for Google is that the employees are proud to work on projects that change our world like Google maps and Android. The best thing about working for Zappos, is that they are known for its unique culture of celebration and benefits like free pet adoption and a nap room. Human Resource Strategy While researching two industries that are considered to be the best place to work. The two companies that I have selected came off the Fortune 100 list. Throughout this paper I am going to compare and contrast is Google and Zappos. When you talk about comparing and contrasting two different industries. You have to think about the following: the size, products, services, and customers, economic and regulatory environment. When looking at the size of Google they have more than thirty locations in the United States. They have more than 52069 employees worldwide. I can’t compare the size of Zappos with Google. Zappos is located in three major cities in the United States, but has four sites. They have more than 1440 employees in the company. Google offers a list of products from google shopping, news, video and the list goes on. Zappos offers the following: shoes,......

Words: 1226 - Pages: 5

Human Resource Strategy of Walmart

...human resourse strategy of University of Salford Salford Business School Course: MSC Management Module title: Human Resource Management TITLE OF ASSIGNMENT: Human Resouce Strategy of Wal-Mart inc Name: Agbasimelo E. Ifeanyi Roll no: @00316215 Instructed by: Abdoulie SALLAH Table of Contents Table of Contents (This page) ------------------------------------------------------------------------2 1.0 Introduction ------------------------------------------------------------------------3 2.0 Wal-Mart Human resource strategy ------------------------------------------------------------------------4 2.1 Recruitment and selection ------------------------------------------------------------------------4 2.2 Training and development ------------------------------------------------------------------------6 2.3 Employee motivation and Reward / benefits ---------------------------------------------------------7 2.3.1 Financial benefits ------------------------------------------------------------------------8 2.3.2 Health and awareness benefits ------------------------------------------------------------------------8 2.4 Performance management -------------------------...

Words: 4668 - Pages: 19