Strategic Reconmmendation

In: Business and Management

Submitted By mdharris
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Dunkin Donuts Strategy Recommendation
Monique Harris
Capella University

In starting to plan for my paper the number one question in my head was what is Starbucks doing that Dunkin Donuts is not doing. In my home town there is only one Dunkin Donuts store in town. But, no matter what part of town you are on you can find a Starbucks even on the university campus which has a Starbucks right across the street. In my research I found that Starbucks crushes it on social media. Although they don’t post on each and every social network often, but when they do it is very clever and eye-catching. In this day in age people are starting to use the Starbucks app which allows them to do just about the same thing as if they were in the store. Them two reason alone is what has them on top of Dunkin Donuts.

Dunkin Donuts Strategy Recommendation
Dunkin Donuts was founded in 1950 by Bill Rosenberg, who opened the first restaurant in Quincy, Massachusetts. With the goal to “make and serve the freshest most delicious coffee and donuts quickly and courteously in modern well merchandised stores” (Travis, N. 2013). The company has over 11,000 restaurants in 33 countries worldwide. The first restaurant was franchises in 1955.
Starbucks Social Media
Now to take a look into the social media of the competitor Starbucks. In my research I found that their social media management team doesn’t post updates on Facebook often but when they do, however, they’re usually eye-catching and clever (Huff, T. 2014). On Twitter they like to reach out to anyone that talks about there in-store or product experiences.
I seen it myself when you go to their twitter page and someone tags them to a tweet they will reply to the tweet and send the company number and times to call and fail a complaint. The social media team at Starbucks has a great way of making customer on…...

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