Strategic Expansion Proposal for Taco Bell to Malaysia

In: Business and Management

Submitted By humashams
Words 3628
Pages 15
November 25th, 2013

Taco Bell Corp.
1 Glen Bell Way
Irvine, California 92618
United States
Phone: +949-863-4500
Fax: +949-863-2252

Attention: Mr Greg Creed

Dear Sir,

As a member of the Global Strategy Team, I am presenting an expansion strategy which is in accordance to Taco Bell’s ideas and image. Our team is pleased to offer the documents entitled ‘Internationalisation of Taco Bell in Malaysia’ as a growth prospect.

The report has undertaken all aspects of analyzing the climate for Taco Bell in Malaysia. We have studied the environment and the business strategies to propose a plan that fits the company’s policy and purpose of internationalization.

Our team would like to thank you for this opportunity and hope that we have clarified all areas of the proposal. We are grateful for this opportunity and anticipate to working with you in the future.

We hope that this proposal will meet your approval.
Yours sincerely,

Sehr Ali Jafri

Table of Contents 1. Executive Summary 3 2. Introduction 3 3. Methodology 3 4. Motives for Internationalisation 4 5. Malaysia Economy Profile 5 5.1 Malaysian Fast-food Business Environment 6 6. Taco Bell’s Global Strategy 6 6.1 Entry Mode 7 7. Conclusion 7 8. Recommendations 7

1. Executive Summary
The purpose of this study is to critically analyse the investment opportunities prevalent in the Malaysian market by taking into consideration the significant macroeconomic factors, food industry trends, political environment and other socioeconomic trends that can affect business competitiveness.
The idea is to take advantage of the growing Asian market as part of Taco Bell’s internationalisation. The report also presents a valuable insight towards the possible strategies that should be adopted towards expansion into new markets. The study of macro and micro levels recommend that Malaysia is…...

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