Str 581 Final Exam Part 3 -

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STR 581 Final Exam Part 3 -

IF You Want To Purchase A+ Work Then Click The Link Below , Instant Download http://acehomework.com/STR-581-Final-Exam-Part-3-100-Original-Work-71091.htm If You Face Any Problem E- Mail Us At JohnMate1122@gmail.com

Capstone Examination Part 3 final exam
1
A firm must know where to position its product based on price and

quality

region

communication

promotional efforts
2
What type of strategy consists of geographical pricing, price discounts and allowances, promotional pricing, and differentiated pricing?

Altered pricing

Price adaptation

Fixed pricing

Regular prices
3
The marketing manager needs to know the cost of the research project before approving it. During which stage of the marketing research process would such a consideration most likely take place?

Step 2 – developing the research plan

Step 5 – drafting the report

Step 1 – defining the problem

Step 4 – analyzing the information
4
A valuable result of task environment analysis with respect to geographic, demographic, psychographic and buyer-behavior factors is called

competitor profile

customer profile

financial position

vendor profile
5
New-to-the-world products are ________.

existing products that are targeted to new geographical markets

low-cost products designed to obtain an edge in highly competitive markets

new products that create an entirely new market

new product enhancements that supplement established products
6
These social responsibilities are those that are voluntarily assumed by a business or organization. They include public relations activities, good citizenship, and full corporate social responsibility.

Discretionary responsibility

Employee responsibility

Economic responsibility

Legal…...

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