Statistics in Business

In: Business and Management

Submitted By coleean
Words 560
Pages 3
Statistics in Business

Our assignment was to collect data about our chosen business problem, which we addressed in the first part of the project. The problem is the difficulty of reaching the target audience to market the free wireless devices and services to them while filtering through the negative and irrelevant responses from people that don't need the service. The opportunity that StandUP Wireless has is to make a profit while providing a much needed service to people that could not otherwise afford cellular service.
So we have seen that we need to address how people qualify to receive a phone from the Lifeline program launched by StandUP Wireless, so Kimberly illustrated that to participate in the program, subscribers must either have an income that is at or below 135% of the federal Poverty Guidelines or participate in one of the following assistance programs: * Medicaid; * Supplemental Nutrition Assistance Program (Food Stamps or SNAP); * Supplemental Security Income (SSI); * Federal Public Housing Assistance (Section 8); * Low-Income Home Energy Assistance Program (LIHEAP); * Temporary Assistance to Needy Families (TANF); * National School Lunch Program's Free Lunch Program; * Bureau of Indian Affairs General Assistance; * Tribally-Administered Temporary Assistance for Needy Families (TTANF); * Food Distribution Program on Indian Reservations (FDPIR); * Head Start (if income eligibility criteria are met); or * State assistance programs (if applicable).
After addressing this issue on how people qualify for the program, we needed to pick a general geographical area to target. From there we can pull Census data and any other demographic data (city/county records, voting data, area labor statistics, housing data, etc...) to analyze to determine the best market area. Once we have the…...

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