Southern Cabinet Case

In: Business and Management

Submitted By FRRG
Words 1885
Pages 8
Universidad de Puerto Rico Recinto de Rio Piedras
Facultad Administración de Empresas
Departamento de Gerencia

Caso Southern Cabinet Company
Bill y Mike Norris

26 de noviembre de 2012

Introducción
El propósito de este trabajo es evaluar la compañía de Bill, Southern Cabinet Company, para determinar estrategias que mejoren la empresa en la actual difícil situación económica y competencia en la industria. Las mismas estarán basadas en las predicciones del futuro sobre la industria, análisis del macro ambiente y microambiente, y las debilidades y fortalezas que posee la corporación. La unidad de negocios que será evaluada en este trabajo es la venta de gabinetes. Para realizar el análisis de este caso, primero debemos conocer el trasfondo de Bill Martin, el presidente de la compañía. Bill obtuvo su grado de escuela superior y en 1956 fundo la compañía de Southern Cabinet. Al comienzo Bill era el único empleado que había pero ya para el 1984 tenia a 38 personas trabajando con el. La compañía se estableció en una gran área metropolitana llamada Sunbelt.
Para concluir el caso, se suministrarán recomendaciones acerca de las estrategias y del análisis realizado para superar las dificultades que atraviesa esta industria. De esta forma, la gerencia puede hacer prosperar el negocio por medio a la ventaja competitiva y crecimiento en potenciales consumidores.

Objetivo principal
El objetivo principal es determinar las estrategias necesarias para lograr el éxito en la compañía por medio de diferenciación de producto y ventaja competitiva.

Unidades del negocio seleccionadas

Venta de Gabinetes por pedido
Objetivos
1. Aumentar el espacio de inventario para los pedidos. (10) 2. Mejorar los precios. (6) 3. Aumentar la publicidad de la compañía. (4)
Análisis del Macro ambiente (PEST) * En 1982 los Estados Unidos sufrió…...

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