Small Business Proposal

In: Business and Management

Submitted By JoeBloe1
Words 5797
Pages 24
Business Plan
1-Up Pub
3614 Washtenaw Avenue
Ann Arbor, MI 48104

Telephone: (724)555-1234
Fax: (724)555-5678

Presentation Date: December 15, 2014
Presented To:
Frank Jefferies – Chief Loan Officer
DFCU Financial
400 Town Center Drive
Dearborn, MI 48126

Contents Executive Summary 3 Mission Statement 5 Company Description 5 Market Plan for 1-Up Pub 7 Products and Services 7 Market Analysis 7 The Competition 8 Target Market and Customer Profile 8 Pricing of Products and Services 9 Sales Promotions and Advertising 10 Selling Approach and Distribution Channels 10 Financial Plan 11 Operating Plan 12 Management Team 12 Organizational Chart 12 Facilities and Improvements 13 Employee Needs 14 Recruitment Strategy 15 Risk Management Plan 15 Appendix A - References 17 Appendix B – Opening Day Balance Sheet 18 Appendix C – First Year’s Expenses 20 Appendix D – Pricing 22

Executive Summary After a long, hard day at work most people have only what to relax and unwind. For some people this includes getting a drink, watch a sporting event on television, or perhaps play a game with friends. What if you could go to one place to do any of these things? Look no further than 1-Up Pub; a combination gaming center, pub, and coffee shop. Grab a drink, grab a game, and make some friends, or you can just relax and watch a local sporting event on one of our flat screen televisions. 1-Up Pub is a unique destination like none that have been seen before. Customers have several options to choose from to unwind after working hard. Grab a drink and one of the many board games we have to rent for a small fee. Perhaps video games are more your style. Enjoy all the latest gaming consoles and most popular video games on one of our semi-private gaming stations. Each gaming station features comfortable seating, a 50” LCD television,…...

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