Sir Richard Branson

In: Business and Management

Submitted By saadshaikh345
Words 2064
Pages 9
Abstract:
My submission discusses the ways in which Richard Branson is seen as a leader. It shows which leadership theories that are used by him, in order to lead those that follow him, either through work or general enthusiasm for his leadership style, and how effectively those theories are applied. This submission covers details of Richard Branson’s early life and the beginning of his leadership. It then goes on to explain how his leadership style emerged as he began to run the Virgin Group. I then explained how Richard Branson is seen by the public, and how he has followers in the public that don’t work for him. After this, I consider which technical leadership theories are used by Richard Branson. I review how successful Richard Branson has been as a leader, by looking at how his followers respect him and follow in his footsteps. To conclude, I review Richard Branson from my own perspective.

Introduction
Before a leader can be analysed, one must define what leadership is. This is hard to do. It’s an intrinsic trait which is hard to define. Jackson and Parry (2008: 5) say that ‘leadership is like beauty – it is difficult to describe, but we certainly know it when we see it.' However, the general consensus is that leadership is influencing people in order to attain goals (Daft, 2008: 590).
The leader that will be analysed in this essay is Richard Branson, who runs and owns the Virgin Group. He has demonstrated his leadership skills from the early age of just seventeen, when he set up a student magazine, that was aptly named,Student. Even earlier than this, he showed entrepreneurial skills, growing Christmastrees and selling budgies, although these plans failed (Grint, 2000: 49).
Richard Branson was born, the first of three children, in July 1950 to EdwardBranson, a barrister, and Eva Huntley-Flindt, an air hostess (Grint, 2000: 48). It wasthrough hard work…...

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