Self-Driving Taxis - Uber

In: Business and Management

Submitted By niutajan
Words 2409
Pages 10
Ana Gordina
Application Paper - BUAD 307
April 20, 2015

Self-Driving Taxis (Uber): Secondary Market Research

Proposal Description: Self-driving taxis will be provided by Uber and would create an additional type of transportation offered to consumers. These taxis will not require a human driver to be present at the wheel. The car will include the latest technology, including GPS systems and smart traffic control, which will get the customer from point A to point B upon request and with minimal delays.
The concept of self-driving cars has become very popular in the recent years. About 10 years ago, people were suspect about the safety and overall feasibility of the self-driving machines, let alone self-driving taxis. Today, as more tech companies, like Google, are coming up with these cars and testing their performance, people become more willing to give up their seat at the wheel (Emarketer).
Whenever new technology comes out in the market, marketers manipulate on how a specific customer segment will react to the product. Take for example, personal computers or internet and how nobody could have predicted that these products would become a commodity. Yet, today, people can’t picture living without them.
Knowing what are the benefits and costs of the product make it easier to create a marketing plan for the product. Thus, this report will cover the following subtopics: 1. Benefits and costs of self-driving taxis 2. Potential pricing strategies and costs to the company 3. Characteristics of the direct competitor - Google 4. Timing of the product 5. Ethical Concerns 6. Our final recommendations

Benefits and costs of self-driving taxis
The research conducted by University of Texas found that one self-driving car can replace approximately 10 privately owned vehicles. These statistics are based on the fact that usually a privately…...

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