Rogers Chocolate

In: Business and Management

Submitted By gizemeldek
Words 1812
Pages 8
Rogers currently earned revenues in four major areas retailing chocolate products through company - owned stores, wholesailing chocolate products and sales from Sam's Deli, a well-known eatery in Victoria, which Rogers had purchased in 2004.
Retail. Approximately 50 per cent of the company's sales came from Rogers 11 retail stores.The stores featured Rogers many products displayed attractively in glass cases, merchandised to suit the season, with an overall Victorian theme.Rogers flagship store on Government Street had been designated a Heritage Site by parks Canada.Uniformed sales staff offered chocolate samples to customers, and the aromas and images in the store contributed to an excellent retail experience.In 2000, Rogers had won the Retail Council of Canada's innovative Retailer of the year award in the small business category, for demonstrating '' outstanding market leadership and innovative approaches to customer and employee relations.Through creative ideas and strong delivery, the winning retailer has taken their brand to the top of their class.'' Each of Rogers retail stores, other than the factory store itself , was located in a tourist area, such as Whistler, Granville Island and Gastown , or at BC Ferry locations. Each store was wholly owned by Rogers.Most were leased, with a minimum of a 10 year lease.The factory store and downtown Victoria store were owned. The stores were typically about 500 square feet size, with the exception of the ferry terminal locations, which were booths or catering wagons open on a seasonal basis and selling primarily ice cream.The ferry terminal locations were leased on an annual agreement basis, and rents were fixed as a percentage of sales. Although other retailers sold Rogers Chocolates, they purchased the products who sale through direct sales from Rogers. Exhibit 3 shows the store locations and their approximate…...

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