Rim's Research

In: Business and Management

Submitted By mkk003
Words 640
Pages 3
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Report Information from ProQuest
May 23 2012 10:59 _______________________________________________________

Table of Contents
1. Starbucks......................................................................................................................................................... 1 2. Bibliography...................................................................................................................................................... 3

21 May 2012

ProQuest

Document 1 of 1

Starbucks
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Author: Anonymous.
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Publication info: FT.com (Nov 11, 2008).
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ProQuest document link
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Abstract: None available.
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Links: Linking Service,
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Full Text: Starbucks has been troubled for the last two years. Its problems began with the cannibalisation of existing stores and rapid international expansion that failed to translate into a significant contribution to profits. To that were added rising costs for milk, rents and wages, and finally an outright economic recession, prompting the shares to lose almost three-quarters of their value in the past two years. From a growth stock that routinely traded on 50 times prospective earnings, it carries a mere 12 times multiple. Fourth quarter results released on Monday provide plenty of reasons for disdain. As US consumers tighten belts, fewer people are visiting Starbucks coffee shops and they are spending less money on its premium priced food and drink while they are there. Sales in locations open for more than 12 months dropped 8 per cent on the year before. An election day promotion reportedly drove a significant increase in traffic to its stores since the end of the quarter, but then, giving your product away for free is rarely a solid foundation on which to…...

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