Questionnaire

In: Business and Management

Submitted By changerules
Words 338
Pages 2
Following questionnaire is only indicative. While on field, mostly, only relevant questions are covered.

General Questions 1. Charges for hair color service (Minimum)?
Questions to be asked to barbers (Berina related)
Objective:
1. What berina products do you use? (The range of products) 2. What competitor products are you aware of? 3. For how much time have you been using Berina products? 4. When did you first hear about Berina? When did you started to use Berina products? 5. How many times company Salesperson visits you for taking orders? (in some areas, company salesperson might not be available. e.g. Kurla East)
Subjective:
6. What factors are responsible for Berina Product usage? (qualities that barber appreciate about Berina products) 7. What are the general attractive sales generating schemes that are offered by Berina ? 8. Sources of wholesalers and distributors? - for Sales and Distribution Channel information..etc.
Questions to be asked to Barbers (Oil related)
Objective:
1. What are the types of oil services that you offer? 2. Types of oils used in all these services? (For understanding Differentiation factors for using different oils?) 3. What is the price range for the services? 4. What is the typical duration of oil services? 5. What are the typical margins that are kept in oil related services? 6. Do customers ask for particular type of oils for massage? Which are the popular demands? 7. Any supporting/complementary products that are used with oil? 8. Purchasing pattern for oil services from end-customers? Per week basis. 9. How much frequently do you order oils? (Purchasing pattern)
Subjective:
1. What qualities do you look for while purchasing oil? (Purchase influencing factors) 2. Reasons for using present oils – Functional benefits that they offer, any…...

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