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In: Business and Management

Submitted By mhineko
Words 691
Pages 3
I. BUSINESS IDEA GENERATION

A. MACRO SCREENING On the environmental level is the Macro Screening. This is based on our compilations of businesses among each members of the group. On the variables we used, we have agreed and came up with the 3 Businesses which are the HOTEL AND RESTAURANT, FARM and BAKESHOP. There are several businesses which are just the same as the other members already have, so we thought to combine the others. We had chosen the three businesses based on our first activity we have done. The table below shows our Macro screening of the 3 business ideas we have chosen. The table shows a result that business no. 3 or the Bakeshop business has the highest total points which we had considered among the 5 criterions (Personal Preference, Education /Training, Work Experience, Business Contacts, Family Support). The total weights on choosing the main business to discuss as a group should be on 100%. The Bakeshop Business has a total of 81.25% compared to 66.50% for the Farm Business and 53% for the Hotel and Restaurant. Therefore, putting up a Bakeshop is what we preferred most when we considered the variables on the environmental level. Thus, the bakeshop business would be easier for us because we have enough measures needed in the said business.

INTERPRETATION OF THE TABLE:
The Macro screening table above shows criterion in choosing a particular business in the environmental level that contains 5 criterions. From the Macro screening we have done, we come up in choosing the Business no. 3 which is the Bakeshop business because it has the highest percentage of weights from the 5 criterions about 81.25% out of 100%. In the first criterion which is the Personal Preference, bakeshop business has 25.50% out of 30% and the Hotel and Restaurant have 16% while the Farm business has 18.25%. The result shows that when it comes to the first variable the…...

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