Public Relations Term Paper

In: Business and Management

Submitted By djphilthy
Words 778
Pages 4
Introduction to Public Relations Term Paper

Why is it important for a corporation’s health to have good relations with its media, customers, employers, and investors?

The large size of a corporation can distance themselves from stakeholders. The average consumer can’t comprehend how big a company like Wal-Mart really is, 419 billion in sales. We want to feel appreciated. The public is often distrustful of the power, influence, and credibility of such giant businesses. Corporate scandals take a toll on corporate reputations.

Media – Negative coverage can cause a corporations reputation to plummet. Toyota went from 18th to 139th on a corporate reputation list and it was blamed on negative news coverage surrounding product recalls. Several ongoing complaints: inaccuracy, incomplete coverage, inadequate, preparation for interviews and anti business bias.

Customer Relations – Customer service in many respects is the front line of public relations. Thanks to the Internet a single unsatisfied customer could inform thousands or even millions of other consumers. Many public relations departments monitor customer feedback in a verity of ways to determine which policies and communication strategies need to be revised.

Employee Relations – Employees represent the company and if they are not treated fairly the unhappiness shows in their comments to others. On the other hand enthusiastic employees will ensure that the product is good and that it is a work friendly environment. It will increase applications, sales, word of mouth, and empoyee rentention rates.

Investors – Individuals who specialize in investor or financial relations are the highest paid the in public relations field. They must be knowledgeable about regulations set by the SEC on initial public offerings of stock mergers, accounting requirements and disclosure of public information. They need…...

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