Promotional Activities of Apex Footwear Bangladesh

In: Other Topics

Submitted By sumu11
Words 782
Pages 4
Communication Strategy of Apex
To identify the goods or services of one seller and to differentiate them from those of competitors marketing, communication is mostly needed. Marketing department of Galleries Apex works to enlarge this brand. Apex works fantastic in communication sector for this reason now Apex is established and popular footwear brand in Bangladesh. Apex communication activities are explained bellow:-

Advertisement: At the very early stage actually apex marketer emphasize on products quality. On that time they don’t bother about the T.V advertisement or other promotional activity. They just prefer the consumer satisfaction at the beginning. Through providing quality product, they want to impress the consumer. Soon and later they feel that they must introduce advertisement and other promotional activity to attract the consumer more. So, on 2007 they first introduce the T.V advertisement. After this advertisement they saw apex sales increases and also their profit margin also increased than before. This T.V advertisement really grab the attention to consumer about this brand. Moreover, Bill board, newspaper, face book are the medium that Apex is using for providing their advertisement.
When we are on the rush of the busiest road of Dhaka city then if we look outside we can see a billboard that is messaging the new collection of Apex. The models, the outfits, the photographic effects all made the photo so perfect and eye catching. That is why whenever we look at the bill board we get interested to see the collection of Apex.
Newspaper is an important media to provide advertisement. For this reason the organization prefer to provide advertisement through newspaper. Bengali, English both newspapers often spell the reader by showing advertisement of Apex.
Since face book is now widely used by the people of Bangladesh so Apex feels it is…...

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