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Journal of Strategic Marketing
Publication details, including instructions for authors and subscription information: http://www.tandfonline.com/loi/rjsm20 Competitive positioning and the resource-based view of the firm a a

Graham Hooley , Amanda Broderick & Kristian Möller a b

Aston Business School, Aston University, Birmingham, B4 7ET, UK


Department of Marketing, Helsinki School of Economics, Runeberginkatu 14–16, Helsinki,
FIN-00100, Finland
Available online: 28 Jul 2006

To cite this article: Graham Hooley, Amanda Broderick & Kristian Möller (1998): Competitive positioning and the resourcebased view of the firm, Journal of Strategic Marketing, 6:2, 97-116
To link to this article: http://dx.doi.org/10.1080/09652549800000003

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