Piata L'Oreal

In: Business and Management

Submitted By MarmotaPastilata
Words 681
Pages 3

Premium men.s bath and shower:
- Hugo Boss - Procter & Gamble Co, The
- Vichy - L'Oréal Groupe
- Axe/Lynx/Ego - Unilever Group
- Clinique - Estée Lauder Cos Inc
- Calvin Klein - Coty Inc

Premium men.s deodorants:
- Vichy - L'Oréal Groupe
- Biotherm - L'Oréal Groupe
- Kenzo – LVMH Moet Hennessy Louis Vuitton SA
- Giorgio Armani - L'Oréal Groupe
- Clarins - Clarins SA

Premium men.s hair care:
- American Crew - Colomer Group, The
- Redken - L'Oréal Groupe
- Aveda - Estée Lauder Cos Inc
- Matrix - L'Oréal Groupe
- Shiseido - Shiseido Co Ltd

Premium men.s skin care:
- Biotherm - L'Oréal Groupe
- Hera - AmorePacific Corp
- Clinique - Estée Lauder Cos Inc
- Clarins - Clarins SA
- Lancome - L'Oréal Groupe

Men.s shaving:
- Gillette – Procter & Gamble Co, The
- Schick Wilkinson Sword – Energizer Holdings Inc
- Bic - Sté Bic SA
- Nivea - Beiersdorf AG
- Edge - Energizer Holdings Inc

Men.s post-shave:
- Nivea - Beiersdorf AG
- Gillette - Procter & Gamble Co, The
- Natura - Natura Cosméticos SA
- O Boticario - Botica Comercial Farmaceutica Ltda
- Avon - Avon Products Inc

Men.s pre-shave:
- Gillete - Procter & Gamble Co, The
- Nivea - Beiersdorf AG
- Edge - Energizer Holdings Inc
- Palmolive - Colgate-Palmolive Co
- Schick - Energizer Holdings Inc

Competitive Positioning:
P&G trails slightly behind global beauty
BPC market dynamics unchanged

Brand strategy:
Gillette brand enjoys broad geographic reach
Procter & Gamble aims for more premium image for Pantene
Procter & Gamble looks to cross-category branding for Olay

This company.s target regarding Gillette brand is to increase the share of the 5-blade Fusion razor, the successor of its 3-blade Mach 3 product, and its advertising campaigns.
Their strategy is to focus more on building its men's grooming business, saying that…...

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...L'Oréal 1 L'Oréal "Loreal" redirects here. This can also be the adjective related to lore. L'Oréal S.A. Type Industry Founded Founder(s) Headquarters Area served Key people Products Revenue Société Anonyme Personal care 1909 Eugène Schueller Clichy, Hauts-de-Seine, France Worldwide Jean-Paul Agon (Chairman and CEO), Liliane Bettencourt (Non-executive director and major shareholder) Cosmetics and beauty products €22.46 billion (2012) Operating income €3.697 billion (2012) Profit Total assets Total equity Employees Subsidiaries Website €2.868 billion (2012) €29.53 billion (end 2012) €20.94 billion (end 2012) 72,640 (end 2012) The Body Shop loreal.com [1] The L'Oréal Group is a French cosmetics and beauty company, headquartered in Clichy, Hauts-de-Seine, France. It is the world's largest cosmetics company, and has a registered office in Paris[2] It has developed activities in the field of cosmetics, concentrating on hair colour, skin care, sun protection, make-up, perfumes and hair care, the company is active in the dermatological, tissue engineering and pharmaceutical fields and is the top nanotechnology patent-holder in the United States.[3] History In 1909, Eugène Schueller, a young French chemist, developed a hair dye formula called Auréale. Schueller formulated and manufactured his own products, which he then sold to Parisian hairdressers. On 31 July 1919, Schueller registered his company, the Société Française de Teintures Inoffensives pour......

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...* L'Oréal receives the Grand Prix for the Composition of its Board of Directors The award ceremony took place on September 16, 2015 L’Oréal received the Grand Prix for its composition of the Board of Directors. (By presenting this award, the AGEFI jury wished to recognise, in particular, the vast complementarity of the Board members’ skills and experiences, the increase in the number of women – 6 women out of 15 – and its openness to different nationalities. ) * L'Oréal receives Governance Award at the "Annual General Meeting" Grand Prix 2015 aout L’Oréal received the Governance Award in recognition of its strong emphasis on a strategic and dynamic approach to governance. 5. current events * L’oreal organizes different cocktail events or reception in different places * L’Oréal Professionnel gathers 2 200 hairdressers from all over the world for a massive business and artistic rendezvous (cannes 15 Sept 2015) * Something that I found really interesting was the fact that l’oreal gives their best tips on how to ace an interview. * It is explained in four step and there are also videos that show in practice the four step * Show your strengths… and your weaknesses * Tell your story  * Make sure there’s a match   * Market yourself  * More infos ? Just ask me and i will send you the link * L’oreal also organize different castings such as this one * They also organize some contest such......

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