Piata L'Oreal

In: Business and Management

Submitted By MarmotaPastilata
Words 681
Pages 3
GLOBAL COMPETITORS:

Premium men.s bath and shower:
- Hugo Boss - Procter & Gamble Co, The
- Vichy - L'Oréal Groupe
- Axe/Lynx/Ego - Unilever Group
- Clinique - Estée Lauder Cos Inc
- Calvin Klein - Coty Inc

Premium men.s deodorants:
- Vichy - L'Oréal Groupe
- Biotherm - L'Oréal Groupe
- Kenzo – LVMH Moet Hennessy Louis Vuitton SA
- Giorgio Armani - L'Oréal Groupe
- Clarins - Clarins SA

Premium men.s hair care:
- American Crew - Colomer Group, The
- Redken - L'Oréal Groupe
- Aveda - Estée Lauder Cos Inc
- Matrix - L'Oréal Groupe
- Shiseido - Shiseido Co Ltd

Premium men.s skin care:
- Biotherm - L'Oréal Groupe
- Hera - AmorePacific Corp
- Clinique - Estée Lauder Cos Inc
- Clarins - Clarins SA
- Lancome - L'Oréal Groupe

Men.s shaving:
- Gillette – Procter & Gamble Co, The
- Schick Wilkinson Sword – Energizer Holdings Inc
- Bic - Sté Bic SA
- Nivea - Beiersdorf AG
- Edge - Energizer Holdings Inc

Men.s post-shave:
- Nivea - Beiersdorf AG
- Gillette - Procter & Gamble Co, The
- Natura - Natura Cosméticos SA
- O Boticario - Botica Comercial Farmaceutica Ltda
- Avon - Avon Products Inc

Men.s pre-shave:
- Gillete - Procter & Gamble Co, The
- Nivea - Beiersdorf AG
- Edge - Energizer Holdings Inc
- Palmolive - Colgate-Palmolive Co
- Schick - Energizer Holdings Inc

Procter&Gamble
Competitive Positioning:
P&G trails slightly behind global beauty
BPC market dynamics unchanged

Brand strategy:
Gillette brand enjoys broad geographic reach
Procter & Gamble aims for more premium image for Pantene
Procter & Gamble looks to cross-category branding for Olay

This company.s target regarding Gillette brand is to increase the share of the 5-blade Fusion razor, the successor of its 3-blade Mach 3 product, and its advertising campaigns.
Their strategy is to focus more on building its men's grooming business, saying that…...

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