Pepto Medication Critique

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Submitted By beatyt
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Pages 6
Medication Critique
Tammy Beaty
Grand Canyon University
September 24, 2013

Medication Critique
Pepto Bismol (Pepto) is a popular gastrointestinal medication that has been around since the early 1900s (History of Pepto Bismoth, 2013). It is an over the counter medication that is found in many households. Proctor and Gamble is the pharmaceutical company behind this medication. The company has presented many catchy advertisements over the years. The marketing team began with advertising the claims that Pepto is the stomach first aid medication, and aids in relief of most stomach issues (2013).
An active ingredient in Pepto is bismuth. This was used in as a salve as early as 1733, and in digested form in Europe in the 1700’s (Bierer, 1990). In the early twentieth century a doctor came up with a mixture of pepsin, zinc salts, salol, wintergreen oil, and a pink color, and promoted it as an agent to treat Cholera Infantum (History of Pepto Bismoth, 2013). The added wintergreen flavor, and pink color was chosen to be appealing to children, as this was the targeted population (1990). This was an illness that affected infants, resulting in diarrhea, vomiting that could be fatal (2013). Following the promotion of this medication, evidence showed that this illness was caused by a bacteria that was treatable with antibiotics (2013). The pink liquid known as Pepto Bismoth in 1919 (2013) changed slightly since this time, however it still claims to provide relief from the same gastrointestinal problems. Presently Pepto is presented as a soothing digestive drug with many positive benefits. Claims of the benefits include relief of nausea, heartburn, indigestion, diarrhea, and upset stomach. Some view this medication as a cure all for common gastrointestinal symptoms, and it is a staple in many homes. Proctor and Gamble became the owners of Pepto Bismol in 1982 (2013).…...

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