Nissan Case Study

In: Business and Management

Submitted By varun09gupta
Words 5245
Pages 21


Prepared By :- Varun Gupta
Student id :- 4449770


COMPANY OVERVIEW - NISSAN MOTOR CO. LTD Nissan motor co. ltd was formed by Yoshisuke Aikawa in 1934 at Japan. Initially Nissan Motor produced trucks, airplanes and engines for Japanese military. Later they produced different cars for the public. In 1950 Nissan Motors decided to expand globally to different markets. Their intention was to target big and different markets like US, Europe, AUS. Their international venture started in 1959. In 1959 Nissan Motors decided to exhibit their cars in US. As US was the largest market in the world. They showcased their cars at Los Angles auto show. After that they expanded to different markets like Australia, UK. They produced different kind of cars like Datsun-fairlady roadsters, Datsun510, Datsun 240z. In 1970 they became one of the world’s largest exporter. In 1973 Nissan expanded their production in different markets like Mexico, Australia, Taiwan and South Africa. At present Nissan has become sixth largest automobile industry in the world. Nissan has production units in 17 different countries and their presence is felt in 160 countries with employers up to 1,60,000.
Nissan plans to make different kind of vehicles for different markets. In…...

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