Nestle Kitkat

In: Business and Management

Submitted By zoya1991
Words 842
Pages 4
Today Neslte is the world leading Food Company. Their headquarter is still in Switzerland where it was founded by Henri Nestle in 1866. At the moment, Neslte has almost 500 factories in 86 countries and they employ around 328.000 people. The factories are operating in: Africa, America, Europe, Asia and Oceana. So it’s a real multinational.
Last year it was even listed no.1 in the fortune global 500 as the world’s most profitable corporation .

Nestle has a wide range of product across a number of markets. Like coffee and healthcare nutrition. But also pet food. It’s very various. Here you can see some famous brands of Nestle, including
Nespresso Nescafe Pellegrino and so on.

And of course KitKat! KitKat is one of them most popular chocolates around the world. It’s well-known red and white colors and the clear KitKat Logo makes it also one of the most recognized brands ever. I will show you how KitKat is marketing their brand by showing the Marketing Mix of KitKat. This consist of the product strategy, the Price strategy, the place strategy and de promotion strategy.

First the Product Strategy: The original KitKat is a 4-finger chocolate bar and each finger has 3 layers of wafer and crème-filling, covered in an outer layer of chocolate. In the Netherlands you also have these typical 4-finger bars. But you also have the KitKat Mini with 2 smaller fingers. And there’s a single larger KitKat, the KitKat Chunky, which is also available in white chocolate. And you can buy a MCflurry at the McDonalds, which is an example of Neslte working with another company. Plus there are these new Pop Chocks from KitKat, which are getting more and more popular in the Netherlands.

Then the Price Strategy: The key concept of maintaining a strong brand image in a competitive market, is flexibility of the pricing…...

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