Nascar

In: Other Topics

Submitted By jyhaananaa
Words 1985
Pages 8
FACULTY OF ECONOMICS AND MUALAMAT
BACHELOR OF MARKETING FOR FINANCIAL SERVICES

MARKETING STRATEGY
CASE 4: NASCAR (A BRANDING SUCCESS)

PREPARED BY:
NAJIHAH BINTI AHMAD ABDILLAH 1110967

Report Submitted to Mrs. Azlinda bt Lahadzir
SEMESTER V
SESSION 2013

CONTENT

Introduction …………………………………………….. 3

History ………………………………………………….. 4

Key Issue ………………………………………………. 5

NASCAR’S challenges ………………………………... 5

NASCAR’S Branding Strategy………………………… 6

Questions and Answers ………………………………... 7 - 9

Conclusion and Recommendation …………………… 10

INTRODUCTION

The National Association for Stock Car Auto Racing (NASCAR) is a family-owned and -operated business venture that sanctions and governs multiple auto racing sports events. It was founded by Bill France, Sr. in 1947–48. As of 2009, the CEO for the company is Brian France, grandson of Bill France, Sr. NASCAR is the largest sanctioning body of stock car racing in the United States. The three largest racing series sanctioned by NASCAR are the Sprint Cup Series, the Nationwide Series, and the Camping World Truck Series. It also oversees NASCAR Local Racing, the Whelen Modified Tour, the Whelen All-American Series, and the NASCAR iRacing.com Series. NASCAR sanctions over 1500 races at over 100 tracks in 39 US states and Canada. NASCAR has presented exhibition races at the Suzuka and Motegi circuits in Japan, Mexico, and Calder Park Raceway in Australia.
NASCAR's headquarters are located in Daytona Beach, Florida, although it also maintains offices in four North Carolina cities; Charlotte, Mooresville,Concord, and Conover. Regional offices are also located in New York City, Los Angeles, Bentonville, Arkansas, and international offices in Mexico City and Toronto. Additionally, owing to its Southern roots, all but a handful of NASCAR teams are still based in North Carolina, especially near Charlotte.
NASCAR is second…...

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