Name Impression Influence on Employment Opportunities

In: Philosophy and Psychology

Submitted By tracysysk
Words 1351
Pages 6
Name Impression Influence on Employment Opportunities
Tracy M. Sysk
Saint Leo University

Introduction
A person’s name has been found to have a significant influence on other’s perception of their characteristics. This may be due to the impact of first impression phenomenon that can occur such as in the case of seeing a name on a resume. An individual with a perceivably attractive name may be more apt to gain employment than one with a less desirable name (Gueguen & Pascual, 2011). Upon first impression, judgments are made about personality traits such as friendliness, attractiveness, intelligence, and honesty or even reliability (Mahrabian, 200I; Steel & Smithwick, 1989; Aura & Hess, 2008). So, what makes one name more desirable than another? Coleman, Hargreaves & Sluckin (1980) determined that one particular psychological aspect determining name likeableness is familiarity based on commonality (Karlin & Bell, 1995).
Albert Mahrabian (1990) developed an approach he used to measure attractive versus unattractive name connotation (additional idea or emotion connected with a word): the Name Connotation Profile model. The four evaluation traits of the NCP model are: 1- “Successful” indicating competence, 2 – “Moral” indicating trustworthiness, 3 – “Popular/Warm/Cheerful” indicating likeableness, and 4 – “Masculine/Feminine” indicating culturally accepted norms for gender. Mahrabian (1997) also compared name attractiveness impressions between genders and found that they were comparatively consistent with cultural expectations of men and women. Men’s names were consistently associated with Masculine-Successful traits and women's names with Ethical-Caring traits.
Garwood, Cox, Kaplan, Wasserman & Sulzer (1980) scrutinized name impressions of women by using photographs. They attached attractive names with attractive facial images in…...

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