Module Concept

In: Business and Management

Submitted By newyork21
Words 3611
Pages 15
Subject: Strategic Leadership in a Changing World

Question: Write an essay (using module concepts) that evaluates the strategic issues and options facing your organisation of choice.

Company: Toyota Corporation

Final Word count: 3,000

Toyota is seen as one of the market leader in the auto industry. It headquarters is based in Japan. It manufactures and sells vehicles (Toyota annual report, 2012). Toyota chiefly operates in Japan, Europe, Asia and North America. This essay will examine the company position analysis. Further, it will identify key strategic issues and these issues will be analysed and evaluated. Issues can be internal or external in nature and maybe positive or negative to the organisation (Haberberg & Rieple, 2008).The next section will analyse Toyota’s current position.

To understand the organisation strategic position the environment, capabilities, culture and its purpose will be analysed (Johnson et al, 2011). Toyota’s culture is the Toyota way which focuses on continuous improvement. In addition it does lean production which concentrate on ‘just in time’ production and ‘Jidoka’ system which emphasises quality and no waste. According to (Toyota, 2013), they concentrate on CSR issues and environmental issues. The environment analysis will be analyses using Swot and PESTLE analysis.

According to the evidence, Toyota’s corporate culture has placed the organisation in a position which focuses at adding value to current and future generations of the world, promote activities leading to social contribution, maintain healthy environment with the people, government and its internal human resources.

Based on Toyota’s SWOT analysis by Market line (2013) various issues were identified. Toyota’s strengths included strong market position and brand recognition. Toyota has a strong focus on research and development (R&D) to…...

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