Media in a Pluralistic Society.

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Media in a Pluralistic Society (Communications)

It wasn’t until the 1960’s that women started to break into the previously male-dominated world of sports broadcasting. With many setbacks, difficulties and a large male audience and workforce to win over, female sports broadcasters have endured many challenges and earned the positions they have today. Although the ratio is still what some would consider unfair, the examination of some of the pioneers of female sports broadcasting can help us gain a better understanding of both the evolution of female sports-broadcasting and the unique role in which they play today. Considered three of the most influential figures in female sports broadcasting history, Jane Chastain, Gayle Gardner and Jeannie Morris each have a career and story detrimental to the progression and current position of women in sports broadcasting today. Jane Chastain is documented and credited with being the first woman to work for a large network, and is also widely considered the fist woman to do play-by-play. Being the icebreaker, her role is important but however, her struggles and setbacks as a woman were not well documented.
Jeannie Morris’s however, were. A talented journalist and writer, Morris didn’t have a difficult time breaking into the field. Morris was also thought to of gotten the job through her husband’s assistance, Johnny Morris, who is the all-time leader in receiving yards for the Chicago Bears. Morris may have gotten her foot in the door but however, was not awarded all the luxuries and advantages as men. While covering a Chicago Bears game in the early 1970’s against the Minnesota Vikings, Morris was not allowed to work in the press box and had to work outside in a snowstorm instead. Soon after women were permitted in the press box but still yearned for equality on issues as basic as bathroom access.
Through the 1970’s,…...

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