Media Ethics

In: Film and Music

Submitted By alinasboyd
Words 373
Pages 2
3 online documents/links representing their efforts http://www.victoriassecret.com/pink/choose-your-school http://www.victoriassecret.com/pink/bedding-dorm http://pink.victoriassecret.com/pinknation-campus-reps A commercial for that brand that targets youth http://www.youtube.com/watch?v=TWsQOh6Ukbs When I think college school spirit gear, I think of baggy sweatpants with the school's name written in giant letters along the leg, over-sized sweatshirts that most people seem to disappear into, those little drawstring backpacks that you can't really fit much into, and everyone's favorite, the heavy t-shirt covered in the names of the local restaurants that paid for those shirts to be made in the first place. Little did I know, there are actually tons of other options for collegiate gear outside of your school's bookstore.
According to MrYouth_ClassOf2015_TheNewCollegeOrientation reading, “On the heels of college acceptance, students are exploding with school spirit. This is a deep-rooted and meaningful school spirit, representing their sense of pride and accomplishment. College acceptance represents the culmination of everything they have worked for their entire lives. It represents their future, both short- and long-term. These students’ sense of pride in their school is really their sense of pride in themselves.”
It’s nothing new younger girls have always wanted to copy the styles they see on their teenaged siblings, neighbors or cousins. They want to be older, and they want to be cool like the girl in college, and that’s part of the magic of what the creators do at Pink.
Victoria’s Secret’s Pink line features bras, panties and loungewear specifically marketed toward teens, smartly working the word “Pink” onto everything from hoodies to yoga pants. It’s all smart marketing grow your next customer base from the younger crowd, so when they are young adult…...

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