Mcdonalds' Senior's Restaurant

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Mcdonalds' Senior's Restaurant

Q: Does this strategy improve this McDonald’s image?
A: I believe that the current strategy for the seniors at this location of a McDonald’s is improving McDonald’s image. If over 100 seniors are visiting the restaurant every day, then that means the restaurant is making more money than it would otherwise. If the manager discourages this set of customers from visiting, then the restaurant could lose approximately $500 a day in sales. I feel that this is showing the community that the McDonald’s location is a restaurant that gives back to the community by providing a place for seniors to hang out. Many communities do not have senior centers, so this McDonald’s is providing that opportunity to the seniors. I’m not sure if this is an example of macro-marketing, or not, but, I would say that at the very least, this restaurant is helping the community by being socially responsible.

Q: What should she do about the senior citizen market – that is, should she encourage, ignore, or discourage her seniors?
A: I think the manager should encourage seniors to visit her restaurant, especially since they have a party room that will hold the large crowd. Set up a special area in the party room for the free coffee. The manager could also offer an “admissions” price of one flat fee that would cover their breakfast and coffee/drink for the entire morning. It wouldn’t be all-you-can-eat, but the admission price would cover a set amount of specific food items and unlimited coffee. You could ultimately hold this event every day or decide on only two or three days a week to offer this opportunity. I think that if the manager requested help from her marketing manager, then they could work out a marketing strategy plan together to provide this service to their senior customers. It would involve planning out the idea,…...

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