Mcdonald's Case

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Case Study – McDonald’s

Case Study McDonald’s

Worksheet 1- Introduction to McDonald’s

p. 1

Which country does McDonald’s come from?

The United States

How big is McDonald’s among the restaurant chains in the world?
The biggest.

Worksheet 1:

Introduction to McDonald’s

The History and Development of McDonald’s
McDonald’s was founded in 1955 by Mr. Ray. A. Kroc. The first McDonald’s was opened in Illinois. By August 2002, there were more than 30,000 McDonald’s in 121 places and countries all over the world, including Canada, the Caribbean, Europe,
Central and South America, Australia, Japan, Korea, Southeast Asia, even Russia and
China. It has the fastest growth rate in the restaurant industry.

To read the history of McDonald’s, refer to McDonald’s official website:

Case Study McDonald’s

Worksheet 1- Introduction to McDonald’s

p. 2

Setting Up Dates of McDonald’s Outlets in Different Places of the World




the 1984


United States



Thailand, Mexico


Japan, Australia, Germany






South Korea




China (Shenzhen SAR), Russia






Hong Kong


China (Beijing), Poland


New Zealand




Brazil, Singapore


Saudi Arabia


The Philippines


South Africa





Source: 1994 Student Information Packet, McDonald’s Corporation, McD1-1274,
p.38; New York Times, Nov. 12, 1995, and Feb. 5, 1996.

Group Discussion

The growth of McDonald’s is representative of the rapid development of the fast food industry in recent decades. But what is meant by fast food? What are its characteristics? Suggested answers:
Food delivered to…...

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