Marketing Strategy for Maggi

In: Business and Management

Submitted By sdfgh
Words 9262
Pages 38
Marketing Management Term II – 2012 -2014

Submitted to Prof. Srinivas Prakhya

Section D, Group 5 Agrim Kumar Aniket Ashok Karde Sanket Deshpande Khushal Dikha Satya Surekha Y S Sukrit Dhar Venkata Rakesh Kolli 1211245 1211247 1211257 1211270 1211297 1211306 1211312

Table of Contents
Executive Summary ................................................................................................................................ 4 Indian Noodles Market ........................................................................................................................... 4 Current Market Scenario .................................................................................................................... 5 Nestle Maggi Products ........................................................................................................................ 6 Competitors ........................................................................................................................................ 8 Research Premise and Methodology .................................................................................................... 10 Preliminary Research ............................................................................................................................ 11 Maggi Strategy .................................................................................................................................. 12 Early Strategy and launch ............................................................................................................. 12 Marketing Strategy – Exploring Value Creation Opportunities .................................................... 13 Marketing strategy – Company Analysis Details .......................................................................... 13 Marketing Strategy – Choosing Value…...

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