Marketing Sowt Analysis

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Submitted By walaa12
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Sephora has changed the way women shop for cosmetics, giving traditional department store counters their first real competition in over 50 years. Now, teaming up with Marc Jacobs to launch an ambitious new color cosmetics collection called Marc Jacobs Beauty, the retailer is venturing into new waters and creating new synergies within the LVMH group, which owns both companies.

As we talk now about strategy I’d like to talk especially about swot analysis in Sephora

First of all, One of Sephora’s key strengths is its self-service approach to cosmetics. Those who go to Sephora are able to test as many products as they would like at their leisure. This is quite different from the approach used by both department and drug stores. At Sephora, customers are able to freely experiment with products while still having the option to speak with an expert if they choose. Additionally, the self-service model is superior to drug stores’ approach, in which customers do not have the ability to test the makeup at all. In this respect, Sephora truly offers the best of both worlds by allowing patrons to take the guess work out of buying cosmetics while in a comfortable and relaxed environment.
At Sephora, customers are able to freely experiment with products while still having the option to speak with an expert if they choose. Additionally, the self-service model is superior to drug stores’ approach, in which customers do not have the ability to test the makeup at all. In this respect, Sephora truly offers the best of both worlds by allowing patrons to take the guess work out of buying cosmetics while in a comfortable and relaxed environment.
Sephora Collection, is an additional strength. The well-received collection offers makeup, skincare, and hair care products at an affordable price.

weaknesses
While Sephora possesses numerous strengths, there are also…...

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