Marketing Project

In: Other Topics

Submitted By riksmeets
Words 902
Pages 4
Concept : site, app en social networks, tv en Radio

Mediaplan :
De media die we gebruiken om het concept te laten slagen zijn :

Direct : * App * Facebook * Twitter * Website
Bloggers
* Youtube

Earned Media :

* Radio * Tv * Kranten en magazines

Direct :

Facebook: We gebruiken facebook als trekplijster voor onze campagne. Op de facebookpagina vindt je receptjes, foto’s van de actie op de festivals, foto’s van de actie met de App, nieuwtjes en communicatie rond de actie terug. Informatie over en updates van de app zullen ook terug te vinden zijn op de facebookpagina.
Timing:
1. APRIL
Onze facebookpagina zal begin april online gezet worden en we zullen deze promoten door in de Newsfeed van onze doelgroep te verschijnen. We hebben gesegmenteerd als volgt: * 16 tot 32 jaar * Man en vrouw * Android en Ios owners * Like festival pages of hebben vrienden die de festival pages “liken” * Wonen in België * Optimalisatie voor Weergaven

Aangezien het concept goed onderbouwd zal zijn en gecomuniceerd zal worden als een kwalitatieve maaltijd aan een heel democratische prijs op een van de festivals waar ze naartoe gaan en gelinkt zal worden met de festivalpagina’s gaan we er van uit dat we een organisch bereik zeer groot zal zijn en het effect navanant.
We rekenen op een bedrag van 8 euro per dag om onze pagina te promoten wat aan een ratio van €0.05/1000 weergaven neerkomt op een weergave ratio van 160000 weergaven per dag
Verder zullen we op de facebookpagina ook relevante content plaatsen en mysterious communication 2. Start Festival Seizoen
Vanaf de start van het festival seizoen zetten we foto’s online van de actie en user generated content. Foto’s met één van de tien virtuele personages in het kader van de app- share a meal or share a beer with… 3. Updates…...

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